新書推薦：
《
我读巴芒：永恒的价值
》
售價：NT$
602.0
《
你漏财了：9种逆向思维算清人生这本账
》
售價：NT$
254.0
《
我们终将老去：认识生命的第二阶段
》
售價：NT$
418.0
《
祛魅：对世界祛魅是一个人变强的开始
》
售價：NT$
286.0
《
家族财富传承
》
售價：NT$
704.0
《
谁是窃书之人 日本文坛新锐作家深绿野分著 无限流×悬疑×幻想小说
》
售價：NT$
254.0
《
一个经济杀手的自白 第3版
》
售價：NT$
505.0
《
8秒按压告别疼痛
》
售價：NT$
398.0
|
| 內容簡介： |
Features
1.Casesthatofferadiversesetofverycontemporarybusinesssituationsdrawnfromcompaniesworldwide,whicharewrittenbysomeoftheworld’sbestcasewriters,andreflectthebreadthofstructuralchangeunderwayintheglobaleconomytoday.
2.Thistextusesamodelofthestrategicmanagementprocessasthebasisofitsorganization–thiskeydistinctivecompetenceofthetextoffersalogicalflow,distinctelements,andaneasy-to-understandguidetostrategicmanagement.
3.Thecentralthemesofglobalization,ecommerce,informationtechnology,speedandcontinuousimprovementwillreceiveheightenedtreatmentacrosseverychapter.
4.Severalconcreteorconceptualtoolsreviewershaveconsideredtobegivenexcellentcoveragehavebeenincludedinthiseditionwithupdatedtreatment,newexamplesandpracticalguidelinesforstudentstouseinapplyingtheconcepts.
5.Contemporaryexamples,usingcompaniesstudentswillrecognizeandfindcomfortintheirfamiliarity,areintegratedthroughoutthetext.
6.StrategicManagementincludesmajoremphasisonwomenandminorityexecutivesinglobalcompanies.
|
| 關於作者： |
JohnA.PearceII
現職：VillanovaSchoolofBusiness,VillanovaUniversity
RichardB.Robinson,Jr.
現職：DarlaMooreSchoolofBusiness,UniversityofSouthCarolina
|
| 目錄：
|
PARTI:OVERVIEWOFSTRATEGICMANAGEMENT
Ch1StrategicManagement
PARTII:STRATEGYFORMULATION
Ch2CompanyMission
Ch3CorporateSocialResponsibilityandBusinessEthics
Ch4TheExternalEnvironment
Ch5TheGlobalEnvironment
Ch6InternalAnalysis
Ch7Long-TermObjectivesandStrategies
Ch8BusinessStrategy
Ch9MultibusinessStrategy
PARTIII:STRATEGYIMPLEMENTATION,CONTROL,ANDINNOVATION
Ch10Implementation
Ch11OrganizationalStructure
Ch12LeadershipandCulture
Ch13StrategicControl
Ch14InnovationandEntrepreneurship
PARTIV:CASES
Cases
GuidetoStrategicManagement
CaseAnalysis
Cases1-1
|
|
購物車/收銀台(0) | 在線留言板
| 付款方式
| 聯絡我們
| 運費計算
| 幫助中心 |
加入書簽
HOME
新書上架
