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| 內容簡介： |
InternationalBusiness:TheNewRealitiescaterstoamillennialstudentaudience,themostdiverseandeducatedgenerationtodate.Thebookspeakstostudentsofthetechnologicalage,facingadiverseandevolvingeconomicenvironmentfueledbytheInternetandmultimediasources.Byaddressingissuessuchasthecompetitivejobmarketandchallengesfacedbyadvancedeconomies,thetextprepsstudentsforinternationalbusinessinourmodernworld.
TheFourthEditionplaysonmillennials’characteristicstoengagetheminthematerial.Thisincludestheirrelianceontechnology,theirdrivetowardsachievementandhelpingtheircommunities,andtheirdesiretoobtainskillstheycanapplytowardsmeaningfuljobs.Theauthorsunderstandwhatmotivatesmillennialstudentsandbuildsontheirgoalstohelpstudentsobtainsuccessfulcareersininternationalbusiness.
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| 關於作者： |
S.TamerCavusgil
現職：GeorgiaStateUniversity
GaryKnight
現職：WillametteUniversity
JohnR.Riesenberger
現職：ThunderbirdSchoolofGlobalManagementretired
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| 目錄：
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PARTI:FOUNDATIONCONCEPTS
Ch1Introduction:WhatIsInternationalBusiness
Ch2GlobalizationofMarketsandtheInternationalizationoftheFirm
Ch3OrganizationalParticipantsThatMakeInternationalBusinessHappen
PARTII:THEENVIRONMENTOFINTERNATIONALBUSINESS
Ch4TheCulturalEnvironmentofInternationalBusiness
Ch5Ethics,Sustainability,andCorporateSocialResponsibilityinInternationalBusiness
Ch6TheoriesofInternationalTradeandInvestment
Ch7PoliticalandLegalSystemsinNationalEnvironments
Ch8GovernmentInterventioninInternationalBusiness
Ch9RegionalEconomicIntegration
Ch10UnderstandingEmergingMarkets
Ch11TheInternationalMonetaryandFinancialEnvironment
PARTIII:STRATEGYANDOPPORTUNITYASSESSMENT
Ch12StrategyandOrganizationintheInternationalFirm
Ch13GlobalMarketOpportunityAssessment
PARTIV:ENTERINGANDOPERATINGININTERNATIONALMARKETS
Ch14ExportingandCountertrade
Ch15ForeignDirectInvestmentandCollaborativeVentures
Ch16Licensing,Franchising,andOtherContractualStrategies
Ch17GlobalSourcing
PARTV:FUNCTIONALAREAEXCELLENCE
Ch18MarketingintheGlobalFirm
Ch19HumanResourceManagementintheGlobalFirm
Ch20FinancialManagementandAccountingintheGlobalFirm
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