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| 內容簡介： |
NewFeatures
1.InsightsfromExecutives.Thisfeaturehighlightsexecutiveswhohavebeenextremelyhelpfulinaddressingissuesthataresalienttostrategicmanagement.Theseexecutives,eachofwhomwasinterviewedbytheauthorsthemselves,hailfromworldwideorganizationsandincludeLiseSaariformerDirectorofGlobalEmployeeResearch,IBM,TerrieCampbell,VicePresidentofStrategicMarketingatRicohAmericasCorporation,andDavidDrewsExecutiveVicePresidentandCFOofProject:Worldwide,aglobalnetworkofmarketingagencies.
2.InsightsfromResearch.Thisfeaturesummarizestheauthors’keyresearchfindingsonavarietyofissuesand,moreimportantly,addressestheirrelevanceformakingorganizationsandmanagers!moreeffective.InChapter2theauthorsdiscussfindingsfromameta-analysisresearchcombiningmanyindividualstudiestodebunkseveralmythsaboutolderworkers—atopicofincreasingimportance,giventhechangingdemographicsinmanydevelopedcountries.InChapter4,theyaddressafascinatingstudythatfoundthat“dormantties”peoplewithwhomwehavenotbeenincontactforatleastthreeyearscanbeextremelyvaluable.And,inChapter8,theyexploreusefulresearchaboutwhattoconsiderwhenleadingvirtualteams.
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| 關於作者： |
GregoryG.Dess
現職：UniversityofTexasatDallas
GerryMcNamara
現職：MichiganStateUniversity
AlanB.Eisner
現職：PaceUniversity
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| 目錄：
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PARTI:STRATEGICANALYSIS
Ch1StrategicManagement:CreatingCompetitiveAdvantages
Ch2AnalyzingtheExternalEnvironmentoftheFirm:Creating
CompetitiveAdvantages
Ch3AssessingtheInternalEnvironmentoftheFirm
Ch4RecognizingaFirm’sIntellectualAssets:Movingbeyonda
Firm’sTangibleResources
PARTII:STRATEGICFORMULATION
Ch5Business-LevelStrategy:CreatingandSustaining
CompetitiveAdvantages
Ch6Corporate-LevelStrategy:CreatingValuethrough
Diversification
Ch7InternationalStrategy:CreatingValueinGlobalMarkets
Ch8EntrepreneurialStrategyandCompetitiveDynamics
PARTIII:STRATEGICIMPLEMENTATION
Ch9StrategicControlandCorporateGovernance
Ch10CreatingEffectiveOrganizationalDesigns
Ch11StrategicLeadership:CreatingaLearningOrganizationand
anEthicalOrganization
Ch12ManagingInnovationandFosteringCorporate
Entrepreneurship
PARTIV:CASEANALYSIS
Ch13AnalyzingStrategicManagementCases
CasesC-1
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