Let?s Go to the Movies!
让我们看电影去!2
——汤姆·汉克斯
Save Kids, Save the World
拯救孩子，拯救世界6
——迈克尔·杰克逊
Six Basic Principles We Need to Know in Life
生活中需要知道的六条基本原则13
——布兰德利·惠特福德
Festival Fever
音乐节热潮17
——约翰·吉丁、梅尔文·本、彼得·佛罗伦斯
The Power of Music
音乐的力量以及影响27
——丹尼尔·巴伦博伊姆Before Avatar...a Curious Boy
《阿凡达》之前的好奇小男孩38
——詹姆斯·卡梅隆
The Clues to a Great Story
好故事具备哪些情节50
——安德鲁·斯坦顿
Listen Up!Developing an Appreciation of Music
听好了!培养音乐欣赏力61
——尼克·琼斯
Secret of the Winter Garden
冬季花园的秘密69
——克劳迪娅·斯万
A Home on Bland Street
我在布兰迪街上的家82
——杰尔拉丁·布鲁克斯
The Question of Beauty in Architecture
关于建筑之美感的问题95
——阿兰·德·博顿
Mahler?s Heavenly Retreats
马勒的隐居天堂107
——基思·詹姆斯·克拉克
James Joyce?s Dublin
詹姆斯·乔伊斯笔下的都柏林119
——萨拉·哈斯拉姆、德克兰·基博德、埃默·诺兰
Bend Down and Smell a Flower
弯下身来，闻闻花香131
——拉塞尔·贝克
Everyday Moments， Caught in Time
及时抓住生活中的分分秒秒140
——比利·柯林斯
Hamlet and Elizabethan England
《哈姆雷特》和英国伊丽莎白时代150
——汉娜·莱弗里
The Benefits of Failure and the Importance of Imagination
失败的好处，以及想象力的重要性158
——乔安妮·凯瑟琳·罗琳
Comedy is Translation
喜剧来源于“翻译”170
——克里斯·布利斯
The Art of Speech
演讲的艺术181
——西蒙·兰卡斯特
Brave New World Re?imagined
《美丽新世界》中的场景重现192
——杰夫·安德鲁斯Why Should We Protect Endangered Languages?
我们为何应该保护濒危语种？202
——尼古拉斯·奥斯勒
Olympism: Fair Play
奥林匹克精神：公平竞争217
——吉姆·帕里
Getting to the Podium:A Family Affair
登上颁奖台：全家人的事232
——本·奥克利、特斯·凯
The Business of Football
商业足球241
——皮埃尔伊夫·格博
Keep Your Dreams
坚持自己的梦想251
——阿诺德·施瓦辛格
內容試閱：
Festival Fever
音乐节热潮——约翰·吉丁、梅尔文·本、彼得·佛罗伦斯
讲座背景
如今，形形色色的音乐节发展得越来越火爆。通常一个音乐节会持续数天，如同一场大型庆祝聚会一般。而音乐节的魅力除了与心仪的偶像零距离接触以外，还为年轻人提供了一个狂欢的场所。他们往往会精心打扮，前去参与这样庞大的音乐盛宴。
然而，并非所有的音乐节都会大获成功，使得音乐爱好者们趋之若鹜地前往。那么，决定一场音乐节成功与否的因素是什么呢？
2008年，英国公开大学的财经栏目小组采访了三位音乐节主办方的相关人员，谈到了举办音乐节对一个地区会带来哪些影响。毕业于哈佛大学设计学院的建筑师、电视演员、设计师约翰·吉丁John
Gidding谈到了邀请哪些表演者前来参与的重要性以及举办音乐节对地区经济的积极影响。梅尔文·本Melvin
Benn是Festival Republic音乐节的总经理，他谈到了举办音乐节的盈利模式。彼得·佛罗伦斯Peter
Florence则是海氏音乐节总监，他主要谈到了作为主办方的一些想法。
John Gidding
On the importance of headliners
You just have to gauge it yourself.I remember,last year,I booked
the Rolling Stones after we?d sold the event out.And everybody said
to me why do you want to pay them all of that money when you could
have made that as profit? And I thought well,if I got run over on
the Monday at least I was the person who brought the Rolling Stones
to the Isle of Wight.
And also,what it does is,you can go to the Foo Fighters,to Muse and
say we had the Rolling Stones last year.And it?s all to do with
that premier league of artists.I remember with Coldplay they kept
saying no,no,no,then they did the Brits,and they said you won?t be
seeing us for a long time,and the press interpreted it as them
splitting up.And I said well the way to prove you?re not splitting
up is to come and play the Isle of Wight Festival,which they
did.
It?s a combination of knowing what?s going on,we?re lucky we?ve
been in the music business a long time,so we know what these
headline attractions can draw when they do their own shows.
On the competitive market
I think in England there are four major festivals.The Isle of
Wight,Glastonbury,the V?s and Leeds Reading,and that means there
are 11 nights a year that have to be filled by major headliners,so
that?s a competition in itself,you are bound to get some
repeats.
There?s also a raft of other events every weekend,boutique
festivals that are competing against you because how much money
have people got? Do they want to go to a festival every weekend?
And what?s becoming more apparent is kids are more prepared to
travel to southern Europe because the weather is more
guaranteed,and it?s cheaper to get in.They get a bigger range of
UK?based artists because they don?t mean that much south of the
Isle of Wight,so they?ll play for cheaper abroad.
约翰·吉丁
关于参与艺人的重要性
你只需自己衡量。我记得去年，我们把音乐节的票全部卖出去之后，我预约了滚石乐队。所有人都对我说，你本来可以从中赚取利润的，为什么你要把这钱都给了他们？而我想，嗯，如果星期一我的音乐节赔钱了，但至少是我把滚石乐队带到怀特岛的。
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