List of contributors
Metaphor and Mills： Figurative language in business and economics．
Introduction
Honesto Herrera-Soler and Michael White
Section Ⅰ
Metaphor in economic theory and in economics as an academic
discipline
From barter to coin： Shifting cognitive frames in classical Greek economy
Paloma Tejada Caller and Antonio Guzman Guerra
Metaphor and economic thought： A historical perspective
Nicolaas T．O． Mouton
Towards a better understanding of metaphorical networks in the language
of economics： The importance of theory-constitutive metaphors
Catherine Resche
Metaphors of the Brazilian Economy from 1964 to 2010
Tony Berber Sardinha
Section Ⅱ
Cultural filters in contrastive studies
Mandarin Chinese translation of English economic metaphors： A cross-
linguistic study of conceptually related economic terms
Siaw-Fong Chung
Translating metaphor in business/economics dictionary articles：
What the theory says and what lexicographers should do
Pedro A． Fuertes-Olivera and Marisol Velasco-Sacristan
The use of verbal and gestural metaphor in explanations of management
theory
Jeannette Littlernore
”Bigger， a lot bigger， massively much bigger”： A comparative study
of hyperbole in business and economics lectures
Belinda Crawford Camiciottoli
Section Ⅲ
Metaphor in the economy and business in practice
The perfect storm： An imperfect metaphor
Philip Eubanks
Framing a bank： Reputation management during financial crises
Lise-Lotte Holmgreen
Metaphor and knowledge specialization in business management：
The case of project management discourse
Hanna Skorczynska
Metaphor as an instrument of linguistic and social identity
co-construction in business development networks （BDNs）
Hana Blazkova
購物車/收銀台(
0
) | 在線留言板
| 付款方式
| 聯絡我們
| 運費計算
| 幫助中心 |
加入書簽
HOME
新書上架
![时尚箱包及配饰 [英]达拉-简·吉尔罗伊](http://103.6.6.66/upload/mall/productImages/24/31/9787111756842.jpg)
