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新書推薦： 《 唐朝三百年 》 售價：NT$ 490.0 《 反操纵心理学：夺回人生主导权 拒绝被操纵 》 售價：NT$ 249.0 《 同工异曲：跨文化阅读的启示（修订版）（师承钱锺书先生，比较文学入门，体量小但内容丰，案例文笔皆精彩） 》 售價：NT$ 199.0 《 牛津立法研究手册 》 售價：NT$ 1630.0 《 制度为什么重要：政治科学中的新制度主义（人文社科悦读坊） 》 售價：NT$ 290.0 《 梦醒子：一位华北乡居者的人生（1857—1942））（第2版） 》 售價：NT$ 340.0 《 啊哈！原来如此（中译本修订版） 》 售價：NT$ 290.0 《 部分识别入门——计量经济学的创新性方法 》 售價：NT$ 345.0

建議一齊購買： + NT$ 232 《 大学生创业与就业指导（21世纪通识教育系列教材；全国高校就业指导课程特色教材课题成果） 》 + NT$ 836 《 刑法学（第四版） 》 + NT$ 360 《 大学生职业生涯规划 》 + NT$ 297 《 商务英语笔译 》 + NT$ 361 《 跨国公司管理（普通高校“十二五”规划教材·工商管理系列） 》 內容簡介： 管理沟通是一门实践性很强的课程。本书将管理 沟通的理论知识与基本技能紧密结合，在理论阐述的 基础上注重提升读者的实际操作能力。任志霞主编的 《管理沟通双语教程》内容涵盖四大模块：一、管理 沟通基础，在提出基本概念的基础上，阐述有效沟通 的原理、沟通策略的选择；二、个人沟通技能，探讨 倾听和面谈技能、口头沟通中的演讲与视觉辅助手段 、笔头沟通中的商务信函写作；三、组织沟通技能， 介绍组织内部和外部沟通、会议组织与沟通；四、管 理沟通专题，包括非言语沟通、跨文化沟通以及冲突 沟通等。 本书可作为高等院校经济管理类专业本科生、研 究生，以及MBA、EMBA相关课程的学习教材，也可作 为企业经营管理者的培训参考用书。 目錄： Chapter 1 Introduction to Management Communication Introduction Section 1: Defining Communication 1.Communication 2.Management Communication 3.Importance of Communication in an Organization Section 2: Communication Process 1.Communication Process 2.Means of Communication Section 3: Communication Flows in an Organization 1.The Levels of Communication 2.Communication Flow in Organizations Section 4: Communication Barriers 1.Communication Barriers 2.Overcoming Communication Barriers Part One: Case Study Part Two: Class Practice Part Three: Discussion Questions Part Four: Further Reading Reference Chapter 2 Communication Strategy Introduction Section 1: Communicator Strategy 1.What is Your Objective? 2.What Communication Style do You Choose? 3.What is Your Credibility? Section 2: Audience Strategy 1.Who are They? 2.What do They Know and Expect? 3.What do They Feel? 4.How Can You Motivate Them? Section 3: Message Strategy 1.Emphasize Your Conclusion 2.Organize Your Message Section 4: Channel Choice Strategy 1.Written Channels 2.Oral-only Channels 3.Blended Channels Section 5: Culture Strategy Part One: Case Study Part Two: Class Practice Part Three: Discussion Questions Part Four: Further Reading Reference Chapter 3 Listening and Feedback Introduction Section 1: Defining Listening 1.To be a Good Listener is not Easy 2.Defining Listening 3.Listening is a Process Section 2: Barriers of Listening 1.Barriers of Listening 2.Ten Worst Listening Habits Section 3: Effective Listening 1.Effective Listening 2.Suggestion for Effective Listening Section 4: Feedback in Listening 1.Power of Feedback 2.Vital Components to the Feedback 3.Giving and Receiving Feedback Part One: Case Study Part Two: Class Practice Part Three: Discussion Questions Part Four: Further Reading Reference Chapter 4 Speaking Introduction Section 1: Defining Speaking 1.People Often Fear Before Making Presentations 2.How to Overcome the Fears 3.The Process of Speaking 4.Elements of Speaking 5.Purposes for Speaking Section 2: How to Structure Speaking 1.Preparing What to Say 2.Preparing Your Notes 3.Questions and Answers 4.Other Speaking Situations Section 3: Skills of Effective Speaking 1.Do Speak up.Don’t Mumble 2.Do be Brief.Don’t Talk on and on about Your Points 3.Do Look at Your Listeners.Don’t Avoid Looking at Your Listeners 4.Do Organize Your Points.Don’t Ramble 5.Do Use Visual Aids When Appropriate.Don’t Rely Only on Speaking 6.Do Use Natural Gestures.Don’t be Stiff 7.Do Maintain a Comfortable Pace.Don’t Rush or Dawdle 8.Do Vary Your Volume, Pitch, and Tone.Don’t Talk without Showing or Expression 9.Do Use Pauses Effectively.Don’t Stop and Start 10.Do Listen.Don’t Ignore Your Listeners’ Gestures or Comments Part One: Case Study Part Two: Class Practice Part Three: Discussion Questions Part Four: Further Reading Reference Chapter 5 Negotiation Introduction Section 1: Defining Negotiation 1.What is Negotiation? 2.Bargain and Negotiation 3.Characters of Negotiation 4.Stages of Negotiation Section 2: The Principle of Negotiation 1.The History and Development of Principled Negotiation 2.Principled Negotiation Section 3: Negotiation Strategy 1.The System for Negotiation Goal 2.Four Common Strategies 3.Characteristics of Different Engagement Strategies Section4: The Skills of Successful Negotiation 1.Preparing for a Successful Negotiation 2.Style is Critical 3.Emotion is Important 4.Finding a Fair Compromise 5.Negotiating Successfully 6.Six Common Pitfalls to Avoid Part One: Case Study Part Two: Class Practice Part Three: Discussion Questions Part Four: Further Reading Reference Chapter 6 Interview Introduction Section 1: Defining Interview 1.What is Interview? 2.Interview Styles Section 2: Job Interview 1.Before Interview 2.During Interview 3.After Interview Section 3: Skills of Successful Interview 1.Manners of Interview 2.Answer Skills Part One: Case Study Part Two: Class Practice Part Three: Discussion Questions Part Four: Further Reading Reference Chapter 7 Writing Introduction Section 1: Defining Writing 1.What is Writing? 2.Writing Types 3.Writing Process Section 2: Principles of Writing Section 3: Skills of Writing Section 4: Business Letters 1.What is a Business Letter? 2.Types of Business Letter 3.How to Write a Business Letter Part One: Case Study Part Two: Class Practice Part Three: Discussion Questions Part Four: Further Reading Reference Chapter 8 Organizational Communication Introduction Section 1: Defining Organizational Communication 1.Historical Trends and the Increasing Importance of Organi Communication 2.Theoretical Perspectives 3.Key Functions of Organizational Communication Section 2: Internal Organizational Communication 1.Benefits of Internal Communication 2.Common Causes of Problems in Internal Communications 3.Key Principles to Effective Internal Organizational Communications 4.Key Distinctions to Support Effective Internal Communications Section 3: External Organizational Communication 1.Public Relations 2.Media Relations 3.Reputation Management Section 4: Making Successful Organizational Communication Communication Strategies, Systems, and Skills Part One: Case Study Part Two: Class Practice Part Three: Discussion Questions Part Four: Further Reading Reference Chapter 9 Meeting Introduction Section 1: Defining Meeting Section 2: When and How to Organize a Meeting 1.When to Call a Meeting? 2.How to Organize a Meeting Section 3: Skills of Organizing Meeting 1.Chose the Suitable Meeting Style 2.Some Useful Meeting Tips Part One: Case Study Part Two: Class Practice Part Three: Discussion Questions Part Four: Further Reading Reference Chapter 10 Nonverbal Communication Introduction Section 1: Defining Nonverbal Communication 1.What is Non-verbal Communication? 2.The Relation between Verbal and Nonverbal Communication Section 2: Function of Nonverbal Communication Section 3: Types of Non-verbal Communication Section 4: Use Nonverbal Communication Successfully Part One: Case Study Part Two: Class Practice Part Three: Discussion Questions Part Four: Further Reading Reference Chapter 11 Cross-cultural Communication Introduction Section 1: Defining Cross-cultural Communication 1.What is a Culture? 2.What is a Communication? 3.What is a Cross-cultural Communication? Section 2: Functions of Cross-cultural Communication Section 3: Barriers of Cross-cultural Communication 1.Physical Barriers 2.Emotional Barriers 3.Perceptual Barriers 4.Cultural Barriers 5.Language Barriers 6.Gender Barriers Section 4: Strategy of Cross-cultural Communication 1.Know Yourself and Your Own Cultural Context 2.Know Your Audience and Match the Message to Their Commu Needs and Styles 3.Respect English Language Barriers 4.Be Mindful of the Whole Message you are Sending 5.Respect Your Audience and Suspend Judgment 6.Use Active Listening and Check for Understanding 7.Act Authentically 8.Don’t Spring Surprises Part One: Case Study Part Two: Class Practice Part Three: Discussion Questions Part Four: Further Reading Reference Chapter 12 Conflict Management And Communication Introduction Section 1: Defining Conflict 1.A Definition of Conflict 2.Transitions in Conflict Views 3.Classification of Conflicts 4.Sources of Conflict in Organizations Section 2: Analysis of Conflict Process Section 3: Strategies and Techniques of Conflict Management 1.A Definition of Conflict Management 2.Steps to Manage Conflict 3.Strategies of Conflict Management 4.Techniques of Conflict Management Part One: Case Study Part Two: Class Practice Part Three: Discussion Questions Part Four: Further Reading Reference

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