Part One International Marketing外贸营销篇
Project 1 Establishing Trade Relation(建立业务联系)
Task 1 Introducing Company and Business Scope(介绍公司的运作情况和经营范围)
Task 2 Phoning and Making Appointments拨打电话及预约客户)
Task 3 Calling on a Customer拜访客户
Project 2 Attending Trade Fair(参加展销会)
Task 1 Preparing an Exhibition展会准备
Task 2 Drawing Customers at the Fair招呼客户
Task 3 Introducing Samples参观样品
Project 3 Visiting Factories参观工厂
Task 1 Meeting and Receiving Foreign Guests接待工厂访客
Task 2 Visiting the Assembly Line生产线参观
Task 3 Talking about Developing New Products谈论新产品开发
Part Two Business Negotiation贸易磋商篇
Project 4 Inquiries and Offers(询盘和发盘)
Task 1 Inquiring about Products(订购咨询)
Task 2 Offer and Counteroffers(询价与报价)
Task 3 Talking about Discounts and Preferences谈及价格折扣及优惠条件
Project 5 Negotiating Foreign Trade外贸谈判
Task 1 Organizing the Negotiations安排谈判
Task 2 Negotiating Business Terms商谈业务条款,含支付方式
Task 3 Concluding Negotiations商议价格
Project 6 Placing and Accepting an Order(订货)
Task 1 Placing a Trial Order(试订购)
Task 2 Changing Orders改变订单内容
Task 3 Executing Orders执行订单
Part Three Contract Execution合同执行篇
Project 7 Packing and Shipping(包装和装运)
Task 1 Discussing Packing Requirements讨论包装要求
Task 2 Discussing Shipping Marks(讨论外包装标记)
Task 3 Talking about the Delivery Date讨论发货日期
Task 4 Discussing Modes of Transport运输方式
Project 8 Buying Insurance(保险)
Task 1 Asking Information about Insurance保险咨询
Task 2 Arranging Insurance选择保险)
Project 9 Contracts(签约)
Task 1 Discussing the Contract Terms检查合同
Task 2 Holding the Contract Signing(签订合同)
Task 3 Hoping to Sign a Sole Agency Agreement(希望签订独家代理合同)
Project 10 Solving Disputes(索赔)
Task 1 Lodging a Claim(提出索赔)
Task 2 Refusing to Compensate(拒绝索赔)
Task 3 Accepting a Claim(接受索赔)
参考文献