Book Description
The Five Rules for Successful Stock Investing
"By resisting both the popular tendency to use gimmicks that
oversimplify securities analysis and the academic tendency to use
jargon that obfuscates common sense, Pat Dorsey has written a
substantial and useful book. His methodology is sound, his examples
clear, and his approach timeless."
—Christopher C. Davis Portfolio Manager and
Chairman, Davis Advisors
Over the years, people from around the world have turned to
Morningstar for strong, independent, and reliable advice. The Five
Rules for Successful Stock Investing provides the kind of savvy
financial guidance only a company like Morningstar could offer.
Based on the philosophy that "investing should be fun, but not a
game," this comprehensive guide will put even the most cautious
investors back on the right track by helping them pick the right
stocks, find great companies, and understand the driving forces
behind different industries—without paying too much for their
investments.
Written by Morningstar''s Director of Stock Analysis, Pat Dorsey,
The Five Rules for Successful Stock Investing includes unparalleled
stock research and investment strategies covering a wide range of
stock-related topics. Investors will profit from such tips as:
* How to dig into a financial statement and find hidden gold . .
. and deception
* How to find great companies that will create shareholder
wealth
* How to analyze every corner of the market, from banks to health
care
Informative and highly accessible, The Five Rules for Successful
Stock Investing should be required reading for anyone looking for
the right investment opportunities in today''s ever-changing
market.
From the Inside Flap
Stocks can be the perfect vehicle for your investment journey–if
you know how to pick them. With Morningstar’s unparalleled guidance
you can get the story behind the numbers and learn how to invest in
stocks with care and confidence.
In The Five Rules for Successful Stock Investing, Pat Dorsey,
Director of Stock Analysis for Morningstar, Inc., helps today’s
investors learn from the mistakes of the past in order to lay a
solid foundation for future success. According to Mr. Dorsey,
"Investment success depends on personal discipline, not on whether
the crowd agrees or disagrees with you." In a highly accessible and
down-to-earth style, Dorsey helps even novice investors understand
how to evaluate companies and achieve success by buying stocks at a
discount of their true worth.
Reading The Five Rules for Successful Stock Investing is like
joining a community of fellow investors who want to better
understand how stocks operate, avoid the common pitfalls of
investing, and build strong stock portfolios they can be confident
in. Dorsey and his team of stock analysts will open investors’ eyes
to a wealth of investment opportunities that exist regardless of
market conditions, as they learn:
* How to develop a feel for what makes a company
profitable
* How to find great companies with a competitive advantage
* How to make sure a company’s management team is on their
side
* How to recognize red flags that can cause blow-ups in a
portfolio
* How to apply proven valuation principles to improve results
* And how to apply a 10-Minute Test to any stock in order to
determine if it’s worth investigating in more detail
A complete investment guide for people who are serious about
mastering stock strategies, The Five Rules for Successful Stock
Investing outlines the rigorous process through which Morningstar
evaluates stocks, providing readers with tried-and-true tools for
selecting stocks that will make promising long-term investments–and
perhaps more important–avoiding those that won’t.
In today’s economic climate, The Five Rules for Successful Stock
Investing has something to offer every investor. Seasoned investors
will welcome the kind of sound, reliable advice that can help them
avoid the mistakes of the past, while novice investors will find
the kind of "on-ramp" introduction they need to get moving along
the road to better investment results.
Book Dimension
length: cm23.1 width:cm15.3
關於作者：
PAT DORSEY, CFA, is the Director of Stock Analysis for
Morningstar, Inc. He writes regularly for Morningstar.com and heads
Morningstar''s team of equity analysts. He was instrumental in
developing the Morningstar Rating for stocks and played a key role
in building Morningstar''s stock coverage. Dorsey is widely quoted
in the media, including USA Today, U.S. News World Report,
NBC Nightly News, CNBC, and CNN. He also appears weekly on the
Bulls and Bears financial show on FOX News Channel.
目錄：
Foreword.
Introduction: Picking Great Stocks Is Tough.
Chapter 1. The Five Rules for Successful Stock Investing.
Chapter 2. Seven Mistakes to Avoid.
Chapter 3. Economic Moats.
Chapter 4. The Language of Investing.
Chapter 5. Financial Statements Explained.
Chapter 6. Analyzing a Company-- The Basics.
Chapter 7. Analyzing a Company--Management.
Chapter 8. Avoiding Financial Fakery.
Chapter 9. Valuation-- The Basics.
Chapter 10. Valuation--Intrinsic Value.
Chapter 11. Putting It All Together.
Chapter 12. The 10--Minute Test.
Chapter 13. A Guided Tour of the Market.
Chapter 14. Health Care.
Chapter 15. Consumer Services.
Chapter 16. Business Services.
Chapter 17. Banks.
Chapter 18. Asset Management and Insurance.
Chapter 19. Software.
Chapter 20. Hardware.
Chapter 21. Media.
Chapter 22. Telecom.
Chapter 23. Consumer Goods.
Chapter 24. Industrial Materials.
Chapter 25. Energy.
Chapter 26. Utilities.
Appendix.
Recommended Readings. Morningstar Resources.
Index.
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