登入帳戶　 |　訂單查詢　 |　購物車/收銀台(0)　|　在線留言板　 |　付款方式　 |　聯絡我們　 |　運費計算　 |　幫助中心　|　 加入書簽
	全部範圍 - 圖書 - 　- 中文簡體書(大陸書) - 　- 英文書（原版） - - 音碟 - 　- 音樂 - 　- 影視 - - 雜誌 - 全文 精確	會員登入   新用戶註冊

HOME新書上架暢銷書架好書推介特價區會員書架精選月讀2023年度TOP分類閱讀雜誌

香港／國際用戶

最新/最熱/最齊全的簡體書網

品種：超過100萬種書，正品正价，放心網購，悭钱省心

送貨：速遞 / 物流，時效：出貨後2-4日

新書推薦： 《 自然信息图：一目了然的万物奇观 》 售價：NT$ 640.0 《 经纬度丛书·州县之民：治乱之间的小民命运 》 售價：NT$ 440.0 《 女性史：古代卷（真正意义上的女性大历史） 》 售價：NT$ 560.0 《 跨代伴侣治疗 》 售價：NT$ 440.0 《 精华类化妆品配方与制备手册 》 售價：NT$ 990.0 《 经纬度丛书：出祁山：诸葛亮北伐得与失 》 售價：NT$ 440.0 《 心理治疗中的真意：心理治疗师的心灵之旅 》 售價：NT$ 440.0 《 心理咨询与治疗技术经典入门（第3版） 》 售價：NT$ 650.0

建議一齊購買： + NT$ 457 《 破坏式创新——从0到1VS从1到N 》 + NT$ 299 《 解密无印良品 》 + NT$ 330 《 疯赞：以真诚的社交互动激发消费者对品牌的持续追捧（苹果、腾讯都在这样做！让品牌与消费者创建强劲亲密关系的互联网超额盈利指南，千万人追捧的社交媒体营销宝典！） 》 + NT$ 349 《 小众行为学 》 + NT$ 415 《 世界是怪咖的——全民创业时代的异类思维 》 + NT$ 378 《 第四消费时代 》 內容簡介： There is a new rule in business: don''t aim for the middle market - unless you''re cheaper than cheap, you''re going to fail. Instead, find a Niche and reap the rewards. Woolworths suffered from a lack of identity and found that low quality and low price wasn''t enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all concentrated on being the best they can be - and customers have flocked to them as a result. For sixty years, our cultural consumption has been controlled by the giants of the mass market. But thanks to the recession they have become weak and defensive, and are now in a desperate fight for their lives. From this new cultural terrain the niche has evolved to become the place where innovation flourishes and sales take off. From the author of CYBURBIA comes a superb examination of the growing proportion of economic, political and cultural activity aimed not at the mainstream audience but at tightly defined but globally scattered niches, bound together by the power of the net. 關於作者： James Harkin is the author of Cyburbia and writes regularly for the Guardian and the Financial Times. 目錄： Introduction Out of the Whale Target Practice The Mote The Hawk THe New Nesting Places Birds of a Feather Pigeon-holed Cult-ivate Further Reading Acknowledgements Index

書城介紹　 |　合作申請　|　索要書目　 |　新手入門　|　聯絡方式　 |　幫助中心　|　找書說明　 |　送貨方式　|　付款方式	台灣用户　|　香港/海外用户
megBook.com.tw
Copyright (C) 2013 - 2024 （香港）大書城有限公司　All Rights Reserved.