Chapter 1 Welcoming Clients 1
PartA Situational Dialogue 2
Communicative Scene 1 2
Communicative Scene 2 3
Communicative Scene 3 3
Part B Practical Key Sentences 7
Part C Integration of Theory and Practice 8
Part D Practice 11
Chapter 2 Seeking Business Opportunities 15
Part A Situational Dialogue 16
Communicative Scene 1 16
Communicative Scene 2 17
Communicative Scene 3 18
Part B Practical Key Sentences 23
Part C Integration of Theory and Practice 25
Part D Practice 27
Chapter 3 Making Inquiries 31
Part A Situational Dialogue 32
Communicative Scene 1 32
Communicative Scene 2 33
Communicative Scene 3 34
Part B Practical Key Sentences 39
Part C Integration of Theory and Practice 41
Part D Practice 43
Chapter 4 Business Appointment and Arrangement 47
Part A Situational Dialogue 48
Communicative Scene 1 48
Communicative Scene 2 49
Communicative Scene 3 50
Part B Practical Key Sentences 54
Part C Integration of Theory and Practice 56
Part D Practice 58
Chapter 5 Offer and Counter-offer 61
Part A Situational Dialogue 62
Communicative Scene 1 62
Communicative Scene 2 63
Communicative Scene 3 64
Part B Practical Key Sentences 67
Part C Integration of Theory and Practice 69
Part D Practice 71
Chapter 6 At China Import and Export Fair 73
Part A Situational Dialogue 74
Communicative Scene 1 74
Communicative Scene 2 75
Communicative Scene 3 76
Part B Practical Key Sentences 79
Part C Integration of Theory and Practice 80
Part D Practice 82
Chapter 7 Business Visit 85
Part A Situational Dialogue 86
Communicative Scene 1 86
Communicative Scene 2 87
Communicative Scene 3 88
Part B Practical Key Sentences 92
Part C Integration of Theory and Practice 93
Part D Practice 96
Chapter 8 Innovative and Power Brand Strategy 99
Part A Situational Dialogue 100
Communicative Scene 1 100
Communicative Scene 2 101
Communicative Scene 3 102
Part B Practical Key Sentences 107
Part C Integration of Theory and Practice 109
Part D Practice 111
Chapter 9 Packing and Quality Inspection 115
Part A Situational Dialogue 116
Communicative Scene 1 116
Communicative Scene 2 117
Communicative Scene 3 118
Part B Practical Key Sentences 121
Part C Integration of Theory and Practice 123
Part D Practice 125
Chapter 10 Acceptance and Orders 129
Part A Situational Dialogue 130
Communicative Scene 1 130
Communicative Scene 2 131
Communicative Scene 3 132
Part B Practical Key Sentences 136
Part C Integration of Theory and Practice 137
Part D Practice 140
Chapter 11 Business Telephone Calls 143
Part A Situational Dialogue 144
Communicative Scene 1 144
Communicative Scene 2 145
Communicative Scene 3 146
Part B Practical Key Sentences 148
Part C Integration of Theory and Practice 150
Part D Practice 152
Chapter 12 Terms of Payment 155
Part A Situational Dialogue 156
Communicative Scene 1 156
Communicative Scene 2 157
Communicative Scene 3 158
Part B Practical Key Sentences 163
Part C Integration of Theory and Practice 165
Part D Practice 166
Chapter 13 Business Negotiation 169
Part A Situational Dialogue 170
Communicative Scene 1 170
Communicative Scene 2 171
Communicative Scene 3 172
Part B Practical Key Sentences 176
Part C Integration of Theory and Practice 178
Part D Practice 180
Chapter 14 Sign a Contract 185
Part A Situational Dialogue 186
Communicative Scene 1 186
Communicative Scene 2 187
Communicative Scene 3 188
Part B Practical Key Sentences 192
Part C Integration of Theory and Practice 193
Part D Practice 195
Chapter 15 Cargo Delivery 199
Part A Situational Dialogue 200
Communicative Scene 1 200
Communicative Scene 2 201
Communicative Scene 3 201
Part B Practical Key Sentences 205
Part C Integration of Theory and Practice 206
Part D Practice 209
Chapter 16 Business Conference 213
Part A Situational Dialogue 214
Communicative Scene 1 214
Communicative Scene 2 215
Communicative Scene 3 216
Part B Practical Key Sentences 221
Part C Integration of Theory and Practice 222
Part D Practice 225
Chapter 17 Sales Promotion 229
Part A Situational Dialogue 230
Communicative Scene 1 230
Communicative Scene 2 231
Communicative Scene 3 233
Part B Practical Key Sentences 237
Part C Integration of Theory and Practice 239
Part D Practice 240
Chapter 18 Interview 243
Part A Situational Dialogue 244
Communicative Scene 1 244
Communicative Scene 2 244
Communicative Scene 3 245
Part B Practical Key Sentences 249
Part C Integration of Theory and Practice 251
Part D Practice 254
Chapter 19 Complaints 257
Part A Situational Dialogue 258
Communicative Scene 1 258
Communicative Scene 2 259
Communicative Scene 3 259
Communicative Scene 4 260
Part B Practical Key Sentences 265
Part C Integration of Theory and Practice 266
Part D Practice 267
Chapter 20 Banquet and Parting 271
Part A Situational Dialogue 272
Communicative Scene 1 272
Communicative Scene 2 274
Communicative Scene 3 274
Part B Practical Key Sentences 278
Part C Integration of Theory and Practice 279
Part D Practice 281