PartⅠ?Introduction to Cross-Border E-Commerce 001
第一部分?跨境电商概述 001
Unit 1?An Overview of Cross-Border E-Commerce 002
第一章?电商与跨境电商简介 008
Unit 2?Main Cross-Border E-Commerce Platforms 016
第二章?跨境电商主要平台 029
Unit 3?Main Communication Tools 044
第三章?主要的沟通工具 065
Part Ⅱ?Business Procedure of Cross-Border E-Commerce 087
第二部分?跨境电商的业务流程 087
Unit 4?Getting Started for Cross-Border E-Commerce 088
第四章?跨境电商的准备 115
Unit 5?Pre-Sale Communication 148
第五章?售前沟通 165
Unit 6?On-Sale Communication with Buyers 183
第六章?与买方的售中沟通 208
Unit 7?After-Sales Communication & Disputes 232
第七章?售后沟通与争议 255
Part Ⅲ?Practical Knowledge of Cross-Border E-Commerce 281
第三部分?跨境电商的实践 281
Unit 8?Case Study of Cross-Border E-Commerce Platforms 282
第八章?跨境电商平台案例分析 300
Unit 9?Main Markets for Cross-Border E-Commerce 317
第九章?跨境电商的主要市场 331
Appendix?附?录 345
Appendix Ⅰ?Key Vocabulary and Common Expressions 346
附录1?重点词汇与常用表达 346
Appendix Ⅱ?A List of Abbreviations in Cross-Border E-Commerce 387
附录2?跨境电商常用缩略语 387
Appendix Ⅲ?Products Catalogue 391
附录3?商品分类介绍 391
References?参考文献 421