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| 內容簡介： |
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本书是新闻与传播考研B备、B背的专业辅导书籍，也是人文社科初学者B备的一门专业词汇手册，兼具了考研应试和专业词典两大基本功能，能够满足绝大多数新闻与传播学生的学习需求。全书分为“专业词汇名词解释”“知识专题答题框架”“专业名人名言摘录”三大板块。第一部分专业词汇名词解释中主要包含：人文社科常用理论、传播学、新闻学、新闻实务学、网络传播学、广告营销学、广播电视学、中国新闻史、外国新闻史、社会学研究方法、互联网前沿热词等1000个词汇的名词解释，所有名词解释均为创作者参考一定的学术专业书籍与论文后进行独立撰写。第二部分知识专题答题框架，包含社交媒体传播、疫情与健康传播、国际传播、短视频传播、文化传播、政治与经济传播、广告传播等知识版权的一些适合新闻与传播考研应试答题的答题框架与答题语料，均为独立撰写。第三部分为人文社科知名学者的名人名言摘录，主要内容来源于学者学术专著与论文，其中涉及中国学者如彭兰教授、喻国明教授、杜骏飞教授、胡翼青教授、刘海龙教授等国内著名传播学与新闻学学者；涉及外国学者如麦克卢汉、本雅明、福柯、鲍德里亚、尼尔·波兹曼、凯文凯利、海德格尔、莫斯可、彼得斯、迈克尔·舒德森、李普曼、普利策等人的学术专著内容摘录。同时在内容摘录之外，本书也对摘录内容进行了相应的解析，解析部分为独立撰写。
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| 目錄：
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上册目录 01#新传前沿热点知识 AIGC................................................002 AI合成主播.....................................002 Alternative Media（替代媒体）.......002 CGTN...............................................003 NFT技术.........................................003 Substack...........................................004 VUCA（乌卡时代）..........................004 Z世代..............................................005 摆烂文化..........................................005 被遗忘权.........................................006 参与式文化......................................006 策展新闻..........................................007 产业数字化......................................007 场景.................................................008 冲突新闻学......................................008 传媒经济新常态..............................008 创意热店..........................................009 次生舆情..........................................009 论扯淡..............................................010 大数据新闻......................................010 非公资本（非公有制经济）.............011 粉丝工业..........................................011 粉丝民族主义..................................011 风险传播..........................................012 风险传播的二次危机......................012 付费墙..............................................013 复合媒体..........................................013 共情传播..........................................014 个性化新闻.....................................014 工业互联网......................................014 共现分析..........................................015 国际传播“五力”...........................015 国家软实力......................................016 合成媒体..........................................016 后机制时代......................................016 后疫情时代......................................017 后喻文化..........................................017 后真相..............................................018 互联网的“下半场”.......................018 机器人新闻写作.............................. 019 疾病的隐喻......................................019 建设性新闻.....................................020 计算传播学......................................020 计算新闻业......................................020 计算宣传..........................................021 技术反哺..........................................021 技术可供性......................................022 假视频..............................................022 监视资本主义..................................022 具身性.............................................023 具身传播..........................................023 科技伦理..........................................024 可视化新闻......................................024 跨媒介叙事......................................025 流量欺诈.........................................025 量化自我..........................................026 离场介入者......................................026 慢直播.............................................026 媒介创新..........................................027 媒介化实践......................................027 媒介化政治......................................028 媒介物质性......................................028 媒介融合..........................................029 媒介深度融合..................................029 媒介时间..........................................029 媒介隐没..........................................030 弥散新闻.........................................030 迷因传播..........................................031 母职惩罚.........................................031 麦当劳化..........................................032 内卷效应.........................................032 内容科技..........................................033 逆火效应.........................................033 逆全球化..........................................034 平台经济..........................................034 平台社会..........................................035 平台（型）媒体................................035 平台资本主义..................................036 清朗运动..........................................036 情感劳动..........................................037 情感营销..........................................037 区块链..............................................038 区块链新闻......................................038 去中心化..........................................038 圈层营销..........................................039 全程媒体.........................................039 全息媒体.........................................039 全效媒体.........................................040 全员媒体..........................................040 全媒体工程......................................040 群体迷思..........................................041 群体性孤独......................................041 潜在舆论..........................................042 人工智能..........................................042 人机文明..........................................043 人机传播..........................................043 人设..................................................044 融合文化..........................................044 容积新闻..........................................045 锐实力..............................................045 赛博格..............................................045 赛博人..............................................046 社会性死亡......................................046 社交机器人......................................047 社交倦怠..........................................047 深度假新闻......................................048 世代..................................................048 “适老”性.......................................048 视频号..............................................049 视频化..............................................049 视频化生存......................................050 《数字市场法案》..........................050 数字经济..........................................051 数据霸权..........................................051 数据殖民..........................................052 数据确权..........................................052 数据库消费......................................053 数据挖掘.........................................053 数据新闻..........................................053 数据可听化......................................054 数据主义..........................................054 数字赋能.........................................055 数字公共外交.................................055 数字化身.........................................055 数字化元件.....................................056 数字化制造......................................056 数字监察..........................................056 数字监控..........................................057 数字劳工..........................................057 数字玩工.........................................058 数字孪生..........................................058 数字新闻学......................................059 数字新闻业......................................059 数字遗产..........................................059 数字公墓.........................................060 数字隐私.........................................060 数字素养..........................................061 数字交往..........................................061 数字殖民主义..................................062 数字资本主义..................................062 视觉传播..........................................063 私域流量.........................................063 四级融合..........................................063 四全媒体.........................................064 算法技术.........................................064 算法驯化..........................................065 算法落点..........................................065 算法伦理.........................................065 算法抵抗..........................................066 算法冒犯..........................................066 《通用数据保护条例》..................067 突发性公共卫生事件......................067 瓦釜效应.........................................068 网红经济..........................................068 网络命运共同体..............................069 文本盗猎者......................................069 文化出圈..........................................070 洗稿..................................................070 文化反哺..........................................070 县级融媒体.....................................071 新华智云..........................................071 新闻创新..........................................072 新闻建构..........................................072 新闻荒漠化......................................073 新闻记者四力..................................073 新闻舆论工作..................................074 新闻业闪亮综合征..........................074 新闻游牧者......................................075 新型主流媒体..................................075 性别议题.........................................075 性别鸿沟..........................................076 信息茧房..........................................076 信息流广告......................................077 信息流瀑..........................................077 信息疫情..........................................078 信息过载..........................................078 虚拟偶像..........................................078 虚拟数字人......................................079 星际传播..........................................079 舆论战..............................................080 央视频..............................................080 液态新闻学......................................081 移情效应..........................................081 音频社交..........................................082 隐私悖论..........................................082 幽灵劳动..........................................082 元宇宙..............................................083 亚文化..............................................083 原生广告..........................................084 云传播..............................................084 再封建化..........................................085 直播带货.........................................085 智慧城市..........................................085 智慧零售..........................................086 智慧媒体..........................................086 智媒体..............................................087 智能传播..........................................087 智能广告..........................................087 智能鸿沟..........................................088 智能经济..........................................088 中共中央新闻发布制度..................089 中国特色社会主义新闻学..............089 《中华人民共和国个人信息保护法》...090 《中华人民共和国数据安全法》...090 中央厨房..........................................090 主场外交..........................................091 转文化传播......................................091 自我内耗..........................................092 浙江宣传..........................................092 杂合新闻..........................................093 战略传播.........................................093 政治性抑郁.....................................093 02#传播学 把关人理论.....................................096 补偿性媒介.....................................096 霸权主义3.0....................................097 保罗·拉扎斯菲尔德.......................097 报刊的四种理论..............................098 编码与解码......................................098 参考（照）群体................................098 参与式观察法.................................099 草根文化..........................................099 策略传播.........................................100 层次谬误..........................................100 场域..................................................100 沉默的螺旋......................................101 冲突回应..........................................101 传播..................................................101 传播权..............................................102 传播的偏向性..................................102 传播的仪式观..................................103 传播的物质性..................................103 传播隔阂..........................................103 传播流..............................................104 传播情境..........................................104 传播适应理论..................................104 传播学四大奠基人..........................105 传播政治经济学派..........................105 传媒产业..........................................106 传媒经济..........................................106 创新扩散理论..................................107 次生口语时代..................................107 敌意媒介理论.................................108 “搭便车”困境...............................108 躲避式体验.....................................108 多元无知..........................................109 东方主义..........................................109 大众.................................................110 大众传播..........................................110 大众社会理论..................................111 大众文化..........................................111 单向度的人......................................111 导向需求..........................................112 第三人效果......................................112 电视的3B理论...............................113 电视人与容器人..............................113 定类变量..........................................114 调查回收率......................................114 二次分析法......................................114 非正式传播......................................115 发展传播学.....................................115 法兰克福学派..................................116 泛化的他人......................................116 非语言传播......................................116 分层抽样..........................................117 方便抽样..........................................117 风险社会..........................................117 符号.................................................118 符号互动论......................................118 符号资本..........................................119 概念操作化......................................119 冈宁灰雾指数..................................119 个案研究法......................................120 个人差异论......................................120 公共传播..........................................120 公共领域..........................................121 公益传播..........................................121 《公众舆论》..................................122 古典实验..........................................122 关于受众的观念演变......................123 观念市场..........................................123 惯习..................................................123 广场效应..........................................124 国际传播..........................................124 国际话语权.....................................125 高—低语境.....................................125 灰色宣传..........................................126 哈罗德·拉斯韦尔............................126 赫伯特·席勒...................................127 涵化理论.........................................127 行动者网络理论..............................128 黑天鹅事件.....................................128 后结构主义.....................................128 互文性..............................................129 互动仪式链......................................129 话语安全理论.................................129 环境传播..........................................130 环境媒介化......................................130 话语分析.........................................131 机械复制的艺术..............................131 集合行为..........................................131 集权主义理论 ................................132 集体记忆..........................................132 健康传播..........................................132 交往行动理论..................................133 焦点小组访谈..................................133 结构式访问.....................................134 结构式观察法.................................134 简单抽样..........................................135 经验学派..........................................135 精确传播..........................................136 精确新闻学......................................136 精神交往理论..................................136 镜中我..............................................137 接合（咬合）理论.............................137 卡尔·霍夫兰....................................138 刻板成见.........................................138 刻奇传播..........................................138 空符号..............................................139 控制变量..........................................139 控制论..............................................139 控制实验法......................................140 库尔特·勒温...................................140 跨文化传播......................................141 狂欢理论.........................................141 框架理论.........................................142 拷贝支配理论..................................142 类社会关系......................................142 冷酷世界症候群..............................143 “冷媒介”和“热媒介”................143 立意抽样.........................................144 两级传播..........................................144 量化研究..........................................145 邻避效应.........................................145 灵韵..................................................145 流言..................................................146 六度分隔理论..................................146 马歇尔·麦克卢汉...........................146 曼纽尔·卡斯特...............................147 媒介霸权主义..................................147 媒介帝国主义..................................148 媒介的社会离心与向心效果..........148 媒介规制..........................................149 媒介化社会......................................149 媒介环境学派..................................149 媒介环境化......................................150 媒介即讯息......................................150 媒介可见性......................................151 媒介记忆..........................................151 媒介奇观..........................................151 媒介矩阵.........................................152 媒介考古学......................................152 媒介批评..........................................153 媒介生态..........................................153 媒介市场..........................................153 媒介事件..........................................154 媒介素养..........................................154 媒介系统依赖理论..........................155 媒介形态变化论..............................155 媒介驯化..........................................156 媒介等同..........................................156 媒介工具论......................................156 面子—协商理论..............................157 民粹主义..........................................157 民族志.............................................158 铭刻媒体..........................................158 魔弹论..............................................159 麻醉功能.........................................159 N级传播..........................................159 内爆..................................................160 内容分析法......................................160 内省式思考......................................161 拟剧论.............................................161 拟态环境..........................................161 帕洛阿尔托学派..............................162 铺垫作用..........................................162 批判学派..........................................163 遒人.................................................163 奇观化..............................................164 强连接.............................................164 乔治·格伯纳...................................164 亲身传播..........................................165 全景敞视主义.................................165 全球传播..........................................166 全球文化流动五大维度..................166 诠释共同体......................................166 群氓的智慧......................................167 群体传播..........................................167 群体动力论......................................168 群体极化..........................................168 群体思维..........................................168 人格理论..........................................169 人内传播..........................................169 人际传播..........................................170 认知偏差..........................................170 认知失调..........................................170 弱连接..............................................171 社会抗争行为理论..........................171 社会渗透理论..................................172 社会信息处理理论..........................172 社会顺从理论..................................172 社会网络分析..................................173 社会责任论 .....................................173 社交距离.........................................174 社会临场感......................................174 社会地位赋予功能..........................175 社会规范强制功能..........................175 视域融合..........................................175 双盲实验..........................................176 深度访谈法......................................176 生态谬误..........................................177 声光传播..........................................177 失声群体理论..................................177 时空压缩.........................................178 实验法..............................................178 使用与满足......................................179 《世界大战中的宣传技巧》...........179 首属群体..........................................179 首因效应..........................................180 受众细分..........................................180 受众意识.........................................180 受众商品论......................................181 属性议程设置..................................181 数字鸿沟..........................................182 双重偶然性......................................182 沙发土豆人......................................182 苏联——全权主义理论 ................183 生产偶像与消费偶像......................183 他律性欲望主义.............................184 塔西陀陷阱......................................184 弹性生产..........................................185 田野调查..........................................185 同质网络..........................................186 《童年的消逝》..............................186 头脑风暴..........................................186 乡村传播..........................................187 乐队花车..........................................187 网络巴尔干化..................................187 网络民族志......................................188 网络社会理论..................................188 网络议程设置..................................188 危机传播..........................................189 威尔伯·施拉姆...............................189 伪事件..............................................190 文本分析..........................................190 文本盗猎者......................................190 文化霸权..........................................191 文化帝国主义..................................191 文化工业..........................................192 文化规范论......................................192 文化挪用..........................................193 文化休克..........................................193 文化维模..........................................194 文化引擎..........................................194 文化折扣..........................................194 文化指标研究..................................195 文化资本..........................................195 文化盗猎..........................................195 文化中介..........................................196 沃尔特·李普曼...............................196 乌合之众..........................................197 污名化..............................................197 无结构访谈法.................................197 系统抽样法.....................................198 系统论..............................................198 象征性互动理论..............................199 《消失的地域》..............................199 新世界主义......................................199 新闻建构理论..................................200 信念沟..............................................200 信息霸权..........................................200 信息论..............................................201 信息娱乐化......................................201 信息殖民..........................................201 信息主权..........................................202 信息高速公路..................................202 新世界信息秩序..............................202 形象政治.........................................203 虚拟民族志......................................203 虚拟现实理论..................................204 详尽分析可能性..............................204 信度与效度......................................205 行动者网络理论..............................205 想象的共同体..................................205 议程设置理论..................................206 议程融合理论..................................206 意见领袖..........................................207 意见气候..........................................207 意义协调管理理论..........................208 英国文化研究学派..........................208 《娱乐至死》..................................209 《狱中札记》..................................209 元传播..............................................209 约哈里之窗......................................210 约书亚·梅洛维茨............................210 原生口语时代..................................211 依附理论..........................................211 异质网络..........................................212 扎根理论.........................................212 主我与客我理论..............................213 自我呈现..........................................213 自我互动理论..................................213 政治传播..........................................214 政治既有倾向..................................214 证实性偏见......................................215 知识沟理论......................................215 知识社会学......................................215 质性研究..........................................216 置信区间..........................................216 智库..................................................217 自我效能..........................................217 自由主义理论 .................................217 组织传播..........................................218 组织信息理论..................................218 组织文化理论..................................219 作者已死..........................................219 准统计感官......................................219 03#文史哲理论 《1984》..........................................222 拜物教.............................................222 保守主义..........................................222 暴力拓扑学......................................223 超人理论.........................................223 程序正义与实体正义......................224 存在即虚无......................................224 存在主义.........................................225 第三空间..........................................225 洞穴寓言..........................................226 弗洛伊德..........................................226 伏尔泰..............................................226 符号暴力..........................................227 惯习..................................................227 个人主义与集体主义.......................228 个体社会学.....................................228 工具理性..........................................229 公共知识分子..................................229 功能主义.........................................229 规训与惩罚......................................230 国家机器..........................................230 功绩社会..........................................231 后现代社会......................................231 后现代主义......................................231 话语即权力.....................................232 后西方主义......................................232 后人类主义......................................233 《货币哲学》...................................233 霍桑效应.........................................234 景观社会..........................................234 积极的自由与消极的自由................234 集体无意识......................................235 技术哲学..........................................235 交往理性..........................................236 结构主义..........................................236 结构功能主义.................................236 进步主义..........................................237 加速主义.........................................237 价值理性..........................................238 科层制..............................................238 克里斯马型权威人格......................238 空间三元论......................................239 《理想国》......................................239 理性人.............................................240 理性主义..........................................240 历史终结论......................................241 流动的现代性..................................241 马克斯·韦伯...................................241 媒介时空..........................................242 民族主义.........................................242 陌生人理论......................................243 尼采..................................................243 女性主义..........................................244 奶头乐..............................................244 批判理性主义..................................245 平庸之恶..........................................245 启蒙运动..........................................245 祛魅..................................................246 诠释经验主义范式..........................246 犬儒主义..........................................247 嵌入理论.........................................247 情色资本..........................................248 权力精英..........................................248 人格结构三元说..............................249 人类学.............................................249 上帝已死..........................................249 社会学..............................................250 社会达尔文主义..............................250 社会进化论......................................251 社会动力学......................................251 社会交换理论..................................252 社会阶级..........................................252 社会流动..........................................252 社会契约论......................................253 社会有机体论..................................253 社会组织..........................................254 社交资本..........................................254 世界体系理论..................................254 《赛博格宣言》..............................255 市民社会..........................................255 视角主义..........................................256 他人即地狱......................................256 他者的消失......................................257 透明社会..........................................257 脱域..................................................258 威权主义.........................................258 唯我论..............................................259 文化.....259 文化自觉...259 文明冲突论......................................260 文艺复兴....260 文化记忆理论...261 乌卡时代..261 乌托邦主义.......261 物化.....262 现代性......263 现代自由主义..263 消费主义....263 虚无主义......264 下流社会.....264 衣帽间的共同体...265 意识形态....265 有机知识分子......265 原子化的个体...266 优绩主义..266 越轨行为...........267 异托邦...............267 哲学.............268 在场.........269 《正义论》....269 证伪主义.........270 政治学........270 政治无意识.......270 主体间性.........271 自发秩序............271 自我中心网络...272 自由主义.....272 04#万能写作指南 【PART 1】高级论述替换词....274 【PART 2】行业黑话指南...282 【PART 3】高级论述替换句.............288 【PART 4】万能论述开头结尾背诵句...294
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