目??录案例1?淘宝、拼多多与宁大云创小镇1
案例2?上海海庭环境工程有限公司的创业5
案例3?创业故事三则11
案例4?D公司的失败17
案例5?俞敏洪的早期创业团队23
案例6?成江药业：创始人之间的裂痕如何修复？29
案例7?张朝阳的早期创业历程35
案例8?E公司的失败41
案例9?实用的“修补术”45
案例10?朗明科技的AI创业之路51
案例11?叮咚买菜的商业模式59
案例12?悦管家的商业模式创新之路67
案例13?用社会创业实现精准扶贫：龙游飞鸡77
案例14?创业传承：海伦钢琴85
Case 1?Taobao， Pinduoduo， and Ningda Yunchuang Town 93
Case 2?The entrepreneurship of Shanghai Haiting Environmental Engineering
??? Co.， Ltd. 99
Case 3?Three Entrepreneurship Stories 107
Case 4?The Failure of Company D 115
Case 5?Yu Minhong’s Early-stage Entrepreneurial Team 121
Case 6?Chengjiang Pharmaceuticals: How to Repair the
??? Rift Between Founders? 127
Case 7?Zhang Chaoyang’s Early Entrepreneurial Journey 135
Case 8?The Failure of Company E 141
Case 9?A Practical “Fix” 147
Case 10?The Entrepreneurial Journey of Langming Technology in AI 153
Case 11?Dingdong’s Business Model 163
Case 12?The Business Model Innovation of Yue-Life 173
Case 13?Achieving Precise Poverty Alleviation through Social
??? Entrepreneurship: Longyou Free-range Chicken 185
Case 14?Inheritance of Entrepreneurship: Hailun Piano 195
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