登入帳戶  | 訂單查詢  | 購物車/收銀台(0) | 在線留言板  | 付款方式  | 聯絡我們  | 運費計算  | 幫助中心 |  加入書簽
會員登入   新用戶註冊
HOME新書上架暢銷書架好書推介特價區會員書架精選月讀2024年度TOP分類閱讀雜誌 香港/國際用戶
最新/最熱/最齊全的簡體書網 品種:超過100萬種書,正品正价,放心網購,悭钱省心 送貨:速遞 / 物流,時效:出貨後2-4日

2025年01月出版新書

2024年12月出版新書

2024年11月出版新書

2024年10月出版新書

2024年09月出版新書

2024年08月出版新書

2024年07月出版新書

2024年06月出版新書

2024年05月出版新書

2024年04月出版新書

2024年03月出版新書

2024年02月出版新書

2024年01月出版新書

2023年12月出版新書

『簡體書』电子商务基础与实务(第2版)

書城自編碼: 3877947
分類: 簡體書→大陸圖書→教材中职教材
作者: 原拴双
國際書號(ISBN): 9787121418099
出版社: 电子工业出版社
出版日期: 2023-03-01

頁數/字數: /
釘裝: 平塑

售價:NT$ 214

我要買

share:

** 我創建的書架 **
未登入.



內容簡介:
本书采用项目教学思想,强调理论知识与技能操作的融合,任务体验以真实环境操作和案例分析为主,强化学生实践操作的能力,融“教、学、做”于一体。本书主要包含走近电子商务、互联网知识与工具、体验电子商务交易模式、电子商务安全及支付、网络营销、电子商务物流6 个项目,18 个任务。各个项目均穿插有案例分析、案例导入、想一想、知识拓展等课堂互动,课后设有项目小结、练习与自测、思政课堂。本书还配有电子课件和微课资源,请登录华信教育资源网免费下载。本书可作为职业院校电子商务类相关专业教学用书,也可作为电子商务行业从业人员的自学用书。
關於作者:
任职以来,一直承担电子商务专业核心课程的教学工作。主讲课程有:《电子商务》、《物流配送》和《网上经营》等。多次在教学评估中获奖。
目錄
项目1 走近电子商务·························································································(1)任务1.1 感知电子商务·······················································································(3)任务1.2 电子商务初探····················································································.(15)项目小结········································································································.(22)练习与自测·····································································································.(23)项目2 互联网知识与工具···············································································.(25)任务2.1 计算机和互联网基础知识·····································································.(27)任务2.2 常用计算机和互联网工具·····································································.(37)项目小结········································································································.(76)练习与自测·····································································································.(76)项目3 体验电子商务交易模式·······································································.(79)任务3.1 B2C 交易模式····················································································.(81)任务3.2 B2B 交易模式····················································································.(90)任务3.3 C2C 交易模式····················································································(102)任务3.4 O2O 交易模式····················································································(118)任务3.5 其他电子商务交易模式········································································(129)项目小结········································································································(139)练习与自测·····································································································(140)项目4 电子商务安全及支付···········································································(143)任务4.1 电子商务安全认证与法律法规·······························································(145)任务4.2 网上银行··························································································(157)任务4.3 电子支付方式····················································································(163)练习与自测·····································································································(172)项目5 网络营销·····························································································(173)任务5.1 网络营销概述····················································································(175)任务5.2 网络信息收集与发布···········································································(184)任务5.3 网络广告··························································································(194)项目小结········································································································(203)练习与自测·····································································································(203)项目6 电子商务物流······················································································(205)任务6.1 电子商务物流概述··············································································(207)任务6.2 物流包装··························································································(215)任务6.3 物流业务··························································································(221)项目小结········································································································(229)练习与自测·····································································································(229)

 

 

書城介紹  | 合作申請 | 索要書目  | 新手入門 | 聯絡方式  | 幫助中心 | 找書說明  | 送貨方式 | 付款方式 台灣用户 | 香港/海外用户
megBook.com.tw
Copyright (C) 2013 - 2025 (香港)大書城有限公司 All Rights Reserved.