Unit 1Overview of Crossborder Ecommerce1
Part AThe Concept and Significance of Crossborder Ecommerce2
Part BThe Classifications of Crossborder Ecommerce6
Part CThe Main Models of Export and Import Crossborder Ecommerce8
Part DThe Status Quo and Development Trend of Crossborder
Ecommerce13
Unit 2Main Crossborder Ecommerce Platforms19
Part AAmazon and eBay20
Part BAlibaba and AliExpress24
Part CWish29
Part DShopee, Lazada and Other Regional Crossborder Ecommerce
Platforms32
Unit 3Opening a Crossborder Ecommerce Store41
Part APreparing for Opening a Crossborder Ecommerce Store42
Part BRegistering for a Crossborder Ecommerce Store44
Part CLaunching Products on a Crossborder Ecommerce Platform54
Unit 4Marketing on Crossborder Ecommerce Platforms64
Part AConcepts Related to Ecommerce65
Part BStore Description and Product Listing Design67
Part CPromotion Activities74
Supplementary Reading77
Unit 5Market Research of Crossborder Ecommerce81
Part ABasic Principle and Logic for Product Selection in Crossborder
Ecommerce82
Part BPractical Methods of Market Research for Crossborder
Ecommerce85
Part CData Analysis for Crossborder Ecommerce91
Supplementary Reading95
〖1〗跨境电子商务专业英语目录〖2〗
Unit 6Crossborder Ecommerce Customer Service(Ⅰ)100
Part AAn Introduction to Customer Services and Factors
Affecting Customer Experience101
Part BRules and Features of Crossborder Ecommerce Customer
Service105
Supplementary Reading110
Unit 7Crossborder Ecommerce Customer Service(Ⅱ)116
Part ABasic Online Communication Skills of Customer Services117
Part BPractices of Customer Service for B2B119
Part CTips and Templates for Customer Service in Some B2C Scenarios126
Unit 8Policies and Terms on Crossborder Ecommerce Platform132
Text AVarious Policies and Common Pitfalls133
Text BIntellectual Property138
Text CAppeal and Plan of Action142
Supplementary Reading144
Unit 9Crossborder Ecommerce Online Payment150
Text AAn introduction to Dominant Online Payment Platforms
Worldwide151
Text BOnline Payment Platforms in China155
Supplementary Reading157
Unit 10Crossborder Ecommerce Logistics164
Text AAn introduction to Logistics Services165
Text BFunctions of Overseas Warehouses and the Way to Establish
them169
Supplementary Reading172
Unit 11Crossborder Customs Tax (VAT) and Changes in New
Ecommerce Regulations179
Text AAn introduction to Customs and VAT180
Text BChanges in New Ecommerce Regulations183
Supplementary Reading186
Unit 12ERP and Supply Chain of Crossborder Ecommerce192
Part AERP193
Part BSupply Chain198
参考文献207