INTRODUCTION 8
导言
THE HUMAN DIMENSION
（职场中有关）人的维度
1 The working environment 10
工作环境
A My work is so rewarding
我的工作很有价值
B I like the teamwork
我喜欢团队合作
C I like the perks
我喜欢额外福利
2 Management styles 1 12
管理风格1
A Motivation 1
激励1
B Motivation 2
激励2
C Theory X and Theory Y
X理论和Y理论
3 Management styles 2 14
管理风格2
A Hygiene factors
保健因素
B Motivator factors
激励因素
C Empowerment
授权
4 Employment and employability 16
就业和就业能力
A Outsourcing
外包
B Employability
就业能力
C Freelancers
自由职业者
5 Flexibility and inflexibility 18
柔性和刚性
A Ways of working
工作方式
B Job flexibility
工作灵活性
C Job protection
劳动保护
6 Work–life balance 20
工作与生活的平衡
A Stress
压力
B The causes of stress
导致压力的原因
C Quality of life
生活质量
7 Managing talent 1 22
管理人才1
A Talent
人才
B Recruiting talent
招聘人才
C Managing talent
管理人才
8 Managing talent 2 24
管理人才2
A Talent management 1
人才管理1
B Talent management 2
人才管理2
C Mentoring and coaching
督导和教练技术培训
9 Team building 26
团队建设
A Teams
团队
B Team players
团队角色
C Stages of team life
团队的各个阶段
10 The right skills 28
合适的技能
A Hard and soft skills
硬技能和软技能
B Emotional intelligence 1
情商1
C Emotional intelligence 2
情商2
11 Equality and diversity 30
平等和多样性
A Equality
平等
B Diversity
多样性
C Word combinations with ‘diversity’
带“diversity”的词语搭配
QUALITY
质量
12 What is quality? 32
什么是质量
A Quality in manufacturing
制造业的质量
B Quality in services
服务业的质量
C Widening the definition of quality
拓宽质量的定义
13 Quality standards 34
质量标准
A Standards and certification
标准和认证
B ISO 9000 and others
ISO 9000及其他
14 Quality and people 36
质量和人
A Investors in People
人力资本投资者
B The EFQM Excellence Model
EFQM卓越质量模型
15 Striving for perfection 38
精益求精
A Benchmarking and best practice
标杆管理和最佳实践
B Six Sigma quality
六西格玛质量
COMPETITIVE STRATEGY
竞争战略
16 Strategic thinking 40
战略思考
A Strategy
战略
B Word combinations with ‘strategic’
带“strategic”的词语搭配
C Companies and markets
公司和市场
17 Competition 42
竞争
A Competition
竞争
B ‘Competing’ and ‘competitive’
“competing”和“competitive”
18 Companies and their industries 44
公司及其行业
A Competitive forces
竞争力
B SWOT analysis
SWOT分析
C Be good at something
在某些方面有优势
19 Key strategic issues 46
关键战略问题
A Industries and their players
产业及其参与者
B Mergers and acquisitions (M&A)
并购
C Make or buy?
生产还是购买
20 Innovation 48
创新
A Innovation and the development process
创新与开发过程
B Pioneers， followers and disruptors
开拓者、追随者和破坏者
C Shakeout and consolidation
洗牌和整合
21 Preparing for the future 50
为未来做准备
A Scenario planning
情景规划
B Futurology
未来学
C Risk management
风险管理
22 Risk and uncertainty 52
风险和不确定性
A Incurring risks
引致风险
B Attitudes to risk
对风险的态度
C Insurance
保险
MARKETING
市场营销
23 The four Ps and beyond 54
4P营销及其他
A The four Ps
4P营销
B Three more Ps
另外的3P
24 Customer satisfaction 56
客户满意度
A The four Cs
4C营销
B Customer expectations
客户期望
C Customer dissatisfaction
客户不满意
25 Knowing your customers 1 58
了解你的客户1
A Market intelligence and market research
市场信息和市场调研
B Research stages
调研阶段
C Marketing plans
营销计划
26 Knowing your customers 2 60
了解你的客户2
A Segmentation
市场细分
B Customer groups
客户群体
C New technologies， new concerns
新技术和新担忧
27 Knowing your customers 3 62
了解你的客户3
A Data and databases
数据和数据库
B Customer relationship management
客户关系管理
28 Brands and branding 64
品牌和品牌打造
A Brand equity
品牌价值
B Brand positioning and differentiation
品牌定位和差异化
C Brand stretching
品牌延伸
29 Global brands 66
全球品牌
A Steps abroad 1
走向国外1
B Steps abroad 2
走向国外2
C Think global， act local?
全球化思维，本土化行动
LOGISTICS
物流
30 Supply chain management 68
供应链管理
A Manufacturing
制造业
B Vertical integration
纵向一体化
C Retailing
零售业
31 Logistics 70
物流
A Logistics
物流
B Word combinations with ‘logistical’
带“logistical”的词语搭配
C Reverse logistics
逆向物流
32 Outsourcing and offshoring 72
外包和离岸外包
A Outsourcing
外包
B Business process outsourcing
业务流程外包
C Offshoring
离岸外包
THE INTERNET AND ITS USES
互联网及其使用
33 Accessing the internet 74
互联网访问
A Broadband internet
宽带网络
B Mobile internet
移动网络
C Moore’s law
摩尔定律
34 Online communication 76
线上沟通
A Web 2.0
Web 2.0
B Keeping in touch
保持联系
C Website attractiveness
网站的吸引力
35 Knowledge and the
internet 78
知识与互联网
A Knowledge creation
知识创造
B Intranets
内联网
C Global communities
全球社区
36 Internet security 80
网络安全
A Attack and defence
攻击和防御
B Cybercrime
网络犯罪
C Privacy and confidentiality
隐私和保密
37 The sharing economy 82
共享经济
A The Uberisation process
优步化过程
B Disruption
打破常规
C Crowdfunding
众筹
38 Intellectual property 84
知识产权
A Downloading
下载
B Copyright infringement
侵犯版权
C Digital rights management
数字版权管理
COMPANY FINANCE
公司理财
39 Financial performance 86
财务业绩
A Finance
金融（理财）
B Financial reporting
财务报告
C The financial year
财年
D Shareholders， bondholders and lenders
股东、债券持有人和出借人
40 Profit and loss account 88
损益账户
A Accruals accounting
权责发生制
B Profit and loss
利润和损失
C Earnings
收益
41 Balance sheet 1 90
资产负债表1
A Assets
资产
B Depreciation
折旧
42 Balance sheet 2 92
资产负债表2
A Liabilities
负债
B Shareholders’ equity
股东权益
43 Cashflow statement 94
现金流量表
A Cash inflows and outflows
现金流入和流出
B Types of cashflow
现金流的类型
44 Comparing performance 96
业绩比较
A Profit and profitability
利润和盈利能力
B Investment ratios
投资比率
C Return on equity
股权收益率
D Leverage
杠杆
45 Shareholder value 98
股东价值
A Yield
收益率
B Price–earnings ratio
市盈率
C Maximizing shareholder value
股东价值最大化
46 Accounting standards 100
会计准则
A Audits and their transparency
审计及其透明度
B International standards
国际标准
BOOM AND BUST
繁荣和萧条
47 The business cycle 102
经济周期
A Key indicators
关键指标
B The business cycle
经济周期
C Boom and bust
繁荣和萧条
48 Bursting bubbles 104
泡沫破灭
A Bubbles
泡沫
B The credit crunch
信贷紧缩
C The real economy
真实经济
CORPORATE RESPONSIBILITY
企业责任
49 Corporate social responsibility 106
企业社会责任
A Ethics
伦理
B Accountability and transparency
问责和透明度
C Corporate social responsibility
企业社会责任
50 Social reporting 108
社会报告
A Social reporting
社会报告
B Word combinations with ‘social’
带“social”的词语搭配
C Labour standards
劳工标准
51 Green issues 110
环保问题
A Environmental damage
环境破坏
B Eco-friendly products
环保产品
C Recycling
回收利用
52 Climate change 112
气候变化
A Global warming
全球变暖
B Carbon management
碳管理
C Carbon trading
碳排放交易
D Carbon capture
碳捕获
53 Corporate governance 114
公司治理
A Board organization
董事会结构
B Separation of roles
角色分离
C Rewards for success (and failure)
对成功（和失败）的奖励
54 Ethical investment 116
伦理投资
A Activist shareholders
活跃股东
B Controversial products
有争议的产品
C Socially responsible investment
社会责任投资
THE GLOBAL ECONOMY
全球经济
55 Globalization 118
全球化
A Paths to prosperity
繁荣之路
B GDP and GNI
国内生产总值和国民总收入
C Globalizing trends
全球化趋势
56 Investment and debt 120
投资和债务
A Direct investment
直接投资
B Borrowing
借款
C Word combinations with ‘debt’
带“debt”的词语搭配
57 Trade 122
贸易
A Dismantling the barriers
消除壁垒
B Protected industries
受保护产业
C Fair trade
公平贸易
58 International aid 124
国际援助
A Humanitarian aid
人道主义援助
B Development aid
发展援助
C The aims of aid
援助的目的
59 Sustainable development 126
可持续发展
A Sustainability
可持续性
B Word combinations with ‘sustainable’
带“sustainable”的词语搭配
C Sustainable development goals
可持续发展目标
INTERCULTURAL ISSUES
跨文化问题
60 Intercultural teams 128
跨文化团队
A Cultural issues
文化问题
B International teams
国际团队
61 Intercultural meetings 130
跨文化会议
A Meeting preparation
会议准备
B Cultural preparation
跨文化方面的准备
C Running the meeting
主持会议
62 Intercultural networking 132
跨文化职场人际关系网
A The right attitude
正确的态度
B Good etiquette
良好的礼节
C Business cards
名片
WRITING
写作
63 Business writing 1 134
商务写作1
A CVs
简历
B Job enquiry
职位问询
64 Business writing 2 136
商务写作2
A Invitation
邀请
B Acknowledgement
回信确认
65 Business writing 3 138
商务写作3
A Outlines
提纲
B Openings and introductions
开头和介绍
C Describing visuals
视觉化表达
66 Business writing 4 140
商务写作4
A Linking ideas
思路衔接
B Forecasts
预测
Answer key 142
答案
Index 160
索引
內容試閱：
A.Motivation 1
Y olanda -- senior manager， car rentai firm
i believe that all our employees can find satisfaction in what they do. We give them responsibility， which meansthat the decisions they take have a direct impact on our success， and encourage them to use their initiative， so theydon‘t have to ask me about every decision they make.We hope this gives employees the feeling that they are valued， wi th management knowing the effort they make.Wc believe that all this leads to a higher sense of motivation among employees.When everyone feels motivated， mor ale is good and there is a general feeling of well-being in the organization.
B.Motivation 2
Xavier - factory manager
i donl believe in all this talk about motivation. My subor dinates， the people working under me， are basically lazyand need constant supervision - we have to check what they are doing all the time. Some people think this isauthoritarian， but I think it’s the only way of managingDecisions must be imposed from above without consultation - we dorft discuss decisions with workers， we justtell them what to do.
Note: Subordinate is very formal and can be negative.
C. Theory X and Theory Y
Xavier has conservative views and believes in what the US management thinker Douglas McGregor called T heoryX， the idea that people dislike work and will do everything they can to avoid itY olanda is more humanitarian and believes in T heory Y ， the more advance view that， iven the right conditionseveryone has the potential to find satisfaction in work.Others have suggested T heory W (for whiplash J， the idea that most work since the begi nning of human societyhas been done under systems of slavery.
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