Acknowledgments xxix
Prologue 3
PART ONE: THE MOSAIC 39
2. Towards Post-Secondary Orality: The Mosaic 41
3. Thus Spoke the Oracle 66
4. Let the Guru Resound 78
5. A Conscious Modernist Craftsman 94
6. The Hyper-Language of the Media ‘Fan’ 108
PART TWO: MODERNIST ASCENDANCIES 121
7. McLuhan and Media Studies 123
8. From Literature to Media Studies 139
9. Ford Madox Ford: ‘Not Mere Chat’ 155
10. James Joyce: Vivisecting Society 179
11. Ezra Pound: Pursuing Persuasion, Translating Cultures 194
12. Wyndham Lewis: Blasting Time, Blessing Space 213
PART THREE: APPLIED McLUHAN 229
13. Literature and Media: A Round Trip 231
Epilogue: Witty Fool or Foolish Wit? 263
Notes 273
Bibliography 301
Index 319