Chapter 1 Fundamentals of Business Communication1
Part 1 Business Knowledge2
Section 1 Basic Parts of a Business English Letter2
Section 2 Writing Principles of Business English Letters6
Section 3 Formats of Business English Letters9
Section 4 Email Etiquette11
Part 2 Typical Phrases for Business English Emails14
Part 3 Skill Training15
Part 4 Additional Reading18
Chapter 2 Establishment of Business Relations21
Part 1 Business Knowledge22
Section 1 Ways to Establish Business Relations22
Section 2 How to Make a Credit Status Enquiry25
Part 2 Case Study27
Part 3 Functional Sentence Patterns33
Part 4 Situational Dialogs34
Part 5 Skill Training37
Part 6 Additional Reading40
Chapter 3 Enquiry 43
Part 1 Business Knowledge44
Section 1 What Is an Enquiry in International Business?44
Section 2 How to Make an Enquiry46
Part 2 Case Study47
Part 3 Functional Sentence Patterns52
Part 4 Situational Dialogs 54
Part 5 Skill Training56
Part 6 Additional Reading59
Chapter 4 Offer and Counter Offer61
Part 1 Business Knowledge62
Section 1 Offer, Firm Offer and Non-firm Offer 62
Section 2 Counter Offer65
Part 2 Case Study 66
Part 3 Functional Sentence Patterns73
Part 4 Situational Dialogs74
Part 5 Skill Training76
Part 6 Additional Reading 80
Chapter 5 Acceptance and Orders81
Part 1 Business Knowledge82
Section 1 Acceptance82
Section 2 Order84
Part 2 Case Study86
Part 3 Functional Sentence Patterns 90
Part 4 Situational Dialogs 91
Part 5 Skill Training 94
Part 6 Additional Reading 96
Chapter 6 Contracts 99
Part 1 Business Knowledge 100
Section 1 Contracts in Business100
Section 2 Format and Main Contents of a Contract or Confirmation103
Part 2 Case Study 104
Part 3 Functional Sentence Patterns110
Part 4 Situational Dialogs111
Part 5 Skill Training 113
Part 6 Additional Reading 117
Chapter 7 Terms of Payment 119
Part 1 Business Knowledge 120
Section 1 Modes of Payment120
Section 2 Circulation Process of Documentary L/C123
Part 2 Case Study 125
Part 3 Functional Sentence Patterns 130
Part 4 Situational Dialogs 132
Part 5 Skill Training 134
Part 6 Additional Reading 138
Chapter 8 Packing 141
Part 1 Business Knowledge 142
Section 1 What Is Packing?142
Section 2 Packing Marks144
Part 2 Case Study 146
Part 3 Functional Sentence Patterns 152
Part 4 Situational Dialogs 154
Part 5 Skill Training157
Part 6 Additional Reading 161
Chapter 9 Insurance 163
Part 1 Business Knowledge 164
Section 1 Covering Cargo Insurance164
Section 2 A General Introduction to China’s Cargo Insurance167
Part 2 Case Study 169
Part 3 Functional Sentence Patterns 174
Part 4 Situational Dialogs 175
Part 5 Skill Training 177
Part 6 Additional Reading 179
Chapter 10 Shipment 181
Part 1 Business Knowledge 182
Section 1 International Transportation of Goods 182
Section 2 Bill of Lading185
Part 2 Case Study 187
Part 3 Functional Sentence Patterns 192
Part 4 Situational Dialogs194
Part 5 Skill Training 196
Part 6 Additional Reading 199
Chapter 11 Complaints and Claims201
Part 1 Business Knowledge202
Section 1 Complaints and Claims202
Section 2 How to Handle Complaints and Claims205
Part 2 Case Study207
Part 3 Functional Sentence Patterns 213
Part 4 Situational Dialogs 214
Part 5 Skill Training217
Part 6 Additional Reading220