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內容簡介: |
针对目前国际会展业发展对专业人才的要求,本书编著者积累了20 年大型国际会展运营管理工作的经验,完全使用一线的工作材料和案例,大部分的材料来自会展强国——德国。为方便学生阅读和理解,本书在真实材料的基础上作适当调整,对事件、机构名称和人物姓名作了更改,更加注重实践性,让学生全面掌握国际会展各项运营工作的要点、相关国际商务礼仪、各种活动的组织程序,以及相关文件的编写方法。学习目标与实际工作完全契合,真正达到学有所用、学以致用,让学生在学习期间就基本掌握会展工作的各项技能,从而在就业后大大缩短了从“入门”到“成手”的时间,解决了用人单位普遍反映的大学毕业生所学知识“脱离实践”“眼高手低”的问题。
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目錄:
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Project 1 Bidding for International Conference & Exhibition Projects/1
Learning Targets/3
Practical Texts/3
Vocabularies/11
Example Analysis/12
Translation Exercise/17
Simulation Training/18
Techniques & Strategies/19
Business Etiquettes/19
Ideological and Political Gardens/24
Project 2 Agreements/31
Learning Targets/33
Practical Texts/33
Vocabularies/41
Example Analysis/42
Translation Exercise/49
Simulation Training/49
Techniques & Strategies/50
Business Etiquettes/51
Ideological and Political Gardens/52
Project 3 Business Negotiations/59
Learning Targets/61
Practical Texts/61
Vocabularies/68
Example Analysis/69
Translation Exercise/72
Simulation Training/72
Techniques & Strategies/73
Business Etiquettes/76
Project 4 Media Publicity/79
Learning Targets/81
Practical Texts/81
Vocabularies/87
Example Analysis/88
Translation Exercise/94
Simulation Training/95
Techniques & Strategies/95
Business Etiquettes/98
Project 5 Programmes/101
Learning Targets/103
Practical Texts/103
Vocabularies/107
Example Analysis/108
Translation Exercise/114
Simulation Training/114
Techniques & Strategies/115
Business Etiquettes/116
Project 6 Constructions/119
Learning Targets/121
Practical Texts/121
Vocabularies/124
Example Analysis/125
Translation Exercise/131
Simulation Training/131
Techniques & Strategies/132
Business Etiquettes/134
Ideological and Political Gardens/135
Contents 3
Project 7 Gala Dinners/141
Learning Targets/143
Practical Texts/143
Vocabularies/147
Example Analysis/148
Translation Exercise/154
Simulation Training/154
Techniques & Strategies/154
Business Etiquettes/155
Project 8 International Business Trips/159
Learning Targets/161
Practical Texts/161
Vocabularies/170
Example Analysis/171
Translation Exercise/177
Simulation Training/177
Techniques & Strategies/178
Business Etiquettes/179
Project 9 Intellectual Property Rights/183
Learning Targets/185
Practical Texts/185
Vocabularies/189
Example Analysis/190
Translation Exercise/197
Simulation Training/197
Techniques & Strategies/198
Business Etiquettes/200
Ideological and Political Gardens/201
Project 10 Summaries/209
Learning Targets/211
Practical Texts/211
Vocabularies/225
Example Analysis/226
Translation Exercise/232
Simulation Training/232
Techniques & Strategies/233
Business Etiquettes/234
Appendix Reference Answers to Simulation Training/237
Main References/271
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