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內容簡介: |
本书是融国际贸易业务知识与英语为一体的英语教材,旨在使学生了解对外经贸业务各个环节,同时学习和掌握英语在各业务环节中的应用。在当前的形势下,我们对从事国际商务活动的复合型人才的需求更加迫切,这对国际商务英语教学无疑提出了越来越高的要求。
此次修订工作主要涉及以下几个方面:
1.贯彻教 育部课程思政相关文件的精神,发挥课程育人作用,在每个单元的篇首增加“思政目标”栏目,并以二维码的形式呈现,将思政教育元素融入教学内容中,培养学生的爱国主义情怀,严格遵守国际贸易职业道德,养成诚实守信的思想品格。
2. 近年来,国际贸易实务领域出现了一些新的做法,新的国际贸易理论也应运而生。为了体现这些新的知识、信息,我们合并、精简了一些比较传统的内容,同时增补了一些新的内容和观点。
3.对部分课文内容进行了替换,增加了与时代紧密联系的课文内容,删除了与主题无关的内容,合并了相关知识点,注意课文的时代性和先进性,加强部分课文内容与思政元素的结合。
4.根据新增加的课文内容,针对国际贸易中出现的新词汇和常用表达,对原来不合时宜的内容进行了替换,并进行了必要补充;对部分内容进行了整合,使条理和目录更加清晰。
5.每一单元前都增加了明确的课文目标,包括知识目标、能力目标和思政目标,将学生的学习目的进一步明确化。
6.随着时代的发展,我国从事外贸工作人员的素质越来越高,尤其是英文水平,因此本次修订增加了课外阅读专栏,增加了新的阅读文章,以不断扩大学生的知识面和提高其阅读水平。
7.对部分练习题做了进一步删减和补充,修改了与时代脱节的介词描述,练习更加具有实用性;同时,增加了外贸知识(Foreign Trade Knowledge) 专栏,对本单元相关的外贸知识进行了详细介绍,便于学生对知识点有整体性的认识,并掌握外贸流程。
8.本次修订增加了写作技巧(Writing Skills) 专栏,对每一个外贸流程中的信函写作技巧进行了归纳提炼,有利于学生快速掌握写作技巧。
9.为提高学生的实践能力,在最后一部分增加了实训环节,设计了两个任务,让学生在大量的学习和练习后体会所学的外贸知识,真正应用于实践。
为方便教师教学,本教材还配有免费的教学大纲、电子教学课件、习题参考答案,选用本教材的教师可登录东北财经大学出版社“财济书院”(www.idufep.com) 扫码观看或免费下载。
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目錄:
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Unit 1 Modern Business Letters/1
1.1 Text Learning/1
1.2 Key Words/6
1.3 Foreign Trade Knowledge/7
1.4 Writing Skills/8
1.5 Extensive Reading/10
1.6 Exercises/10
1.7 Practical Training/15
Unit 2 Establishing Business Relations/16
2.1 Text Learning/16
2.2 Key Words/20
2.3 Useful Sentences/21
2.4 Foreign Trade Knowledge/21
2.5 Writing Skills/22
2.6 Extensive Reading/23
2.7 Exercises/23
2.8 Practical Training/28
Unit 3 Enquiry/29
3.1 Text Learning/29
3.2 Key Words/35
3.3 Useful Sentences/36
3.4 Foreign Trade Knowledge/37
3.5 Writing Skills/38
3.6 Extensive Reading/39
3.7 Exercises/40
3.8 Practical Training/44
Unit 4 Firm Offer & Non?Firm Offer/46
4.1 Text Learning/46
4.2 Key Words/51
4.3 Useful Sentences/53
4.4 Foreign Trade Knowledge/54
4.5 Writing Skills/54
4.6 Extensive Reading/55
4.7 Exercises/57
4.8 Practical Training/62
Unit 5 Counter?Offer & Orders/63
5.1 Text Learning/63
5.2 Key Words/68
5.3 Useful Sentences/70
5.4 Foreign Trade Knowledge/71
5.5 Writing Skills/71
5.6 Extensive Reading/72
5.7 Exercises/73
5.8 Practical Training/78
Unit 6 Confirmation & Acceptance/80
6.1 Text Learning/80
6.2 Key Words/86
6.3 Useful Sentences/88
6.4 Foreign Trade Knowledge/89
6.5 Writing Skills/89
6.6 Extensive Reading/90
6.7 Exercises/91
6.8 Practical Training/95
Contents 3
Unit 7 A Sales Confirmation/97
7.1 Text Learning/97
7.2 Key Words/105
7.3 Useful Sentences/107
7.4 Foreign Trade Knowledge/107
7.5 Writing Skills/108
7.6 Extensive Reading/108
7.7 Exercises/112
7.8 Practical Training/120
Unit 8 Payment & Letters of Credit/124
8.1 Text Learning/124
8.2 Key Words/130
8.3 Useful Sentences/132
8.4 Foreign Trade Knowledge/133
8.5 Writing Skills/134
8.6 Extensive Reading/135
8.7 Exercises/136
8.8 Practical Training/141
Unit 9 Examination of an L/C/142
9.1 Text Learning/142
9.2 Key Words/146
9.3 Useful Sentences/147
9.4 Foreign Trade Knowledge/148
9.5 Writing Skills/149
9.6 Extensive Reading/150
9.7 Exercises/151
9.8 Practical Training/159
Unit 10 Shipment/162
10.1 Text Learning/162
10.2 Key Words/168
10.3 Useful Sentences/170
10.4 Foreign Trade Knowledge/171
10.5 Writing Skills/171
10.6 Extensive Reading/172
10.7 Exercises/174
10.8 Practical Training/178
Unit 11 A Bill of Lading/180
11.1 Text Learning/180
11.2 Key Words/186
11.3 Useful Sentences/187
11.4 Foreign Trade Knowledge/188
11.5 Writing Skills/191
11.6 Extensive Reading/192
11.7 Exercises/194
11.8 Practical Training/198
Unit 12 Insurance/201
12.1 Text Learning/201
12.2 Key Words/205
12.3 Useful Sentences/207
12.4 Foreign Trade Knowledge/207
12.5 Writing Skills/208
12.6 Extensive Reading/208
12.7 Exercises/210
12.8 Practical Training/214
Unit 13 Packing/216
13.1 Text Learning/216
13.2 Key Words/221
13.3 Useful Sentences/222
13.4 Foreign Trade Knowledge/223
13.5 Writing Skills/224
13.6 Extensive Reading/225
13.7 Exercises/226
Contents 5
13.8 Practical Training/231
Unit 14 Complaints and Claims/232
14.1 Text Learning/232
14.2 Key Words/239
14.3 Useful Sentences/240
14.4 Foreign Trade Knowledge/241
14.5 Writing Skills/242
14.6 Extensive Reading/243
14.7 Exercises/245
14.8 Practical Training/251
Unit 15 Flexible Trade/252
15.1 Text Learning/252
15.2 Key Words/257
15.3 Foreign Trade Knowledge/258
15.4 Writing Skills/259
15.5 Extensive Reading/260
15.6 Exercises/261
15.7 Practical Training/266
Unit 16 Electronic Commerce/267
16.1 Text Learning/267
16.2 Key Words/273
16.3 Useful Sentences/274
16.4 Foreign Trade Knowledge/275
16.5 Writing Skills/276
16.6 Extensive Reading/277
16.7 Exercises/279
16.8 Practical Training/283
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