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| 編輯推薦： |
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《2021全国民宿产业发展研究报告》在往年的研究基础上，继续拓展研究领域、扩宽研究视角、改进研究方法，集萃了诸多研究成果。本报告视角独特、内容翔实，可为旅游相关主管部门、旅游企业、民宿行业从业者等全面了解我国民宿产业发展趋势及进行科学决策提供参考。
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| 內容簡介： |
本报告共分为五篇，共二十章，分别为：全国民宿行业发展研究、民宿专题研究、区域及地方民宿发展研究、红色民宿发展专题研究以及年度民宿发展趋势预测。
通过翔实的数据详细介绍了2020年全国民宿行业以及热门城市的经营情况；从民宿行业的管理政策、图书出版、企业发展、政策结构政策工具等多方面、多角度深入研究了中国民宿产业现状并提出针对性的解决方案；列举了北京市延庆区、长三角地区、广东省、丽水市等地区优秀民宿发展的案例以及红色民宿发展现状，为当前国内民宿、客栈与精品酒店的发展提供了多方面的借鉴与参考。
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| 關於作者： |
中国旅游协会民宿客栈与精品酒店分会，是中国旅游协会的分支机构。由中华人民共和国境内从事和促进中国民宿、客栈与精品酒店等非标准住宿产业发展的相关企事业单位，在平等自愿的基础上组建的行业性、非营利性社会组织。
协会通过召开全国民宿大会、全国民宿博览会、全国民宿社团联席会议，举办全国民宿设计大赛、全国民宿职业技能（美食烹饪）大赛，开展店长管家培训、行业研究、标准建设，指导地方社团建设，为地方政府提供咨询服务等，与国内外民宿及相关行业建立了广泛联系，开展了深度合作，推动了行业发展。
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| 目錄：
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第一篇 全国民宿行业发展研究
第一章 云掌柜2020 民宿年度数据报告 ··············································· 3
一、2020 年全国民宿行业经营概况 ··············································· 5
二、2020 年TOP10 热门城市民宿经营报告 ····································18
第二篇 民宿专题研究
第二章 我国民宿政策结构及政策工具比较研究 ··································71
一、引言················································································73
二、文献回顾··········································································74
三、资料来源与分析框架 ··························································78
四、民宿政策结构及政策工具对比分析 ········································80
五、结论················································································90
第三章 国内民宿管理政策比较研究——北京、广东和浙江三省市比较 ····97
一、引言················································································99
二、三省市已发布的民宿管理相关政策文本收集归类及编码 ··········· 100
三、政策背景及总体状况对比 ·················································· 101
四、民宿政策内容比较 ····························································111
五、结论及建议····································································· 122
六、总结·············································································· 124
第四章 全国民宿研究知识图谱分析 ··············································· 127
一、引言·············································································· 129
二、数据来源及研究方法 ························································ 129
三、民宿研究可视化分析 ························································ 130
四、民宿研究的展望 ······························································ 138
五、结论·············································································· 139
第五章 全国民宿图书出版现状研究 ··············································· 141
一、国内民宿图书出版现状及特征 ············································ 143
二、国内民宿图书出版趋势 ····················································· 154
第六章 从民宿企业发展窥探国内民宿行业的趋势 ····························· 155
一、OTA 类民宿企业代表：携程 ··············································· 157
二、垂直类民宿企业代表：木鸟 ··············································· 157
三、品牌民宿企业：大乐之野 ·················································· 158
四、PMS 企业：订单来了 ························································ 159
五、CRM 企业：如程 ····························································· 159
六、民宿托管加盟企业：悠家民宿 ············································ 160
七、民宿行业趋势预判 ··························································· 161
八、结语·············································································· 162
第七章 全国心理学主题民宿发展研究 ············································ 165
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