Chapter 1 General Ethics 1
1.1 Ethics and Standards 1
1.2 Ethical Theories and Limitations 2
1.3 Ethical Dilemma and Resolutions 4
Chapter 2 Business Ethics 7
2.1 Business Ethics and Theoretical Foundation 7
2.2 History of Business Ethics and Implications 8
2.3 Business Ethical Dilemma and Solutions 10
Chapter 3 Sustainability 13
3.1 Sustainability and Three Pillars 13
3.2 Business Objectives and Sustainable Development 15
Chapter 4 Organizational Ethics 17
4.1 Organizational Ethics and Value Chain Theory 17
4.2 Ethical Challenges of Main Functional Departments 18
4.3 History of HR Motivation Theories and Ethical Implications 22
Chapter 5 Corporate Social Responsibility 25
5.1 Corporate Social Responsibility Definition and Theories 25
5.2 Importance and Driving Forces of Corporate Social Responsibility 27
5.3 Corporate Social Responsibility Types and Programs 29
5.4 Corporate Social Responsibility and Chinese Culture 32
Chapter 6 Corporate Governance for Corporate Social Responsibility 38
6.1 Corporate Governance Definition and Importance 38
6.2 Corporate Governance Model and Board Responsibilities 40
6.3 Corporate Governance Methodologies and Safeguards 42
Chapter 7 Corporate Social Responsibility and Institutional Construction 46
7.1 Corporate Social Responsibility and Institutional Theory 46
7.2 Corporate Social Responsibility Laws and Regulations 48
7.3 Standards and Guidelines of Corporate Social Responsibility 51
Chapter 8 Whistle-blowing and Employee Protection 55
8.1 Importance and Definition of Whistle-blowing 55
8.2 Whistle-blowing Consequences and Solutions 57
Chapter 9 Ethics and Technology 61
9.1 Technology Ethics 61
9.2 Technology and Employee Rights 63
9.3 Technology and Employee Surveillance 67
Chapter 10 Globalization and Ethics 71
10.1 Globalization and Ethical Issues 71
10.2 Globalization and Ethical Relativism 74
10.3 Globalization and Ethical Guidelines 76
10.4 The Belt & Road Initiative and Ethical Challenges 80
Chapter 11 Sustainable Ethical Conduct 86
11.1 Market Challenges of Sustainable Ethical Conduct 86
11.2 Ethical Codes and Ethical Trainings 88
11.3 Promoting and Monitoring Sustainable Ethical Behaviors 91
Chapter 12 Cases of Business Ethics and Sustainability 95
12.1 The Case of Huawei‘s Sustainability Management 95
12.2 The Case of Alibaba’s Sustainability Management 98
12.3 The Case of Tencent‘s Practices of Corporate Social Responsibility 101
12.4 The Case of ICBC’s Practices of Corporate Social Responsibility 104
12.5 The Case of China Southern Airlines Practices of Corporate Social
Responsibility 107
商业伦理和企业社会责任（英文版）
目录
內容試閱：
本书是在我国高等教育强化“立德树人”的新时代背景下精心编写的一本新形态教程。本书作为工商管理类专业的核心必修课程教材，旨在培育商学院学生的思想政治觉悟、诚信价值观和可持续发展理念，努力解决“当代商科教育为国家培养什么样的高端国际化工商管理人才”的核心问题。
本书参考国内外权威教材（如Andrew W. G.的教材）、公共网络平台信息与相关企业网站资源等，尤其是结合编者多年的教学经验编写而成，可谓建设资源扎实，编著基础雄厚。截至目前，在编者讲授的相关课程中，“当代商业伦理与社会责任”入选2016年教育部精品视频公开课程、2012年广东省精品视频公开课程，“商业伦理和企业社会责任”入选2020年广东省一流本科课程，“商业伦理”入选2013年广东省研究生精品示范课程，“商业伦理与可持续发展”以及“‘一带一路’与中国企业社会责任”入选2019年和2021年广东省在线开放课程、2020年教育部首批爱课程国际平台课程。
本书的编写语言为英文，语言表达力求简单易懂。全书内容努力做到与时俱进，紧扣当今社会商业伦理与企业社会责任热点问题，积极融入中国传统文化价值观，努力培育具有社会担当的高端商科管理精英，同时致力于服务国家“一带一路”倡议，传播中国传统文化思想、当代优秀中国企业实践与社会正能量。本书涵盖一般伦理与商业伦理、中国传统儒家文化与企业社会责任、可持续发展与商业伦理、全球化与伦理挑战、“一带一路”与企业社会责任、中国优秀企业案例等富有时代意义的内容，努力克服国外原版英文教材“水土不服”的问题，提高课程教学效果和实用性。本书的课程资源已打造成全英文授课录像12章，共计39讲（带英文字幕）的在线课程。详细在线课程资源请参看https://www.icourse163.org/course/GDUFS-1449626167。
本书适用于各类高校全英文或双语授课的本科生和研究生，以及留学生开设的相关专业课程教学。本书努力讲好中国故事，传播中国传统文化精髓，以提升中国管理模式和管理文化自信，增强学生诚信经营理念，培养高端国际化工商管理人才。
朱文忠
广东外语外贸大学
2021年12月23日
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