Unit 1 Form of Business Letters
Part 1 Introduction of Business Letter
Part 2 Principles for Good Business Letter
Part 3 Structure of Business Letter
Part 4 Layout of Business Letter
Part 5 Envelope of Business Letter
Part 6 Useful Words, Phrases and Sentences
Summary
Exercises
Key to Exercises
Unit 2 Establishing Business Relations
Part 1 Introduction
Part 2 Specimen Letters
Part 3 Useful Words, Phrases and Sentences
Summary
Exercises
Key to Exercises
Unit 3 Enquiries
Part 1 Introduction
Part 2 Specimen Letters
Part 3 Useful Words, Phrases and Sentences
Summary
Exercises
Key to Exercises
Unit 4 Offers and Counter-offers
Part 1 Introduction
Part 2 Specimen Letters
Part 3 Useful Words, Phrases and Sentences
Summary
Exercises
Key to Exercises
Unit 5 Orders and Sales Confirmations
Part 1 Introduction
Part 2 Specimen Letters
Part 3 Useful Words, Phrases and Sentences
Summary
Exercises
Key to Exercises
Unit 6 Remittance and Collection
Part 1 Introduction
Part 2 Specimen Letters
Part 3 Useful Words, Phrases and Sentences
Summary
Exercises
Key to Exercises
Unit 7 Payment by L/C
Part 1 Introduction
Part 2 Specimen Letters
Part 3 Useful Words, Phrases and Sentences
Summary
Exercises
Key to Exercises
Unit 8 Packing
Part 1 Introduction
Part 2 Specimen Letters
Part 3 Useful Words, Phrases and Sentences
Summary
Exercises
Key to Exercises
Unit 9 Shipment and Delivery
Part 1 Introduction
Part 2 Specimen Letters
Part 3 Useful Words, Phrases and Sentences
Summary
Exercises
Key to Exercises
Unit 10 Cargo Transportation Insurance
Part 1 Introduction
Part 2 Specimen Letters
Part 3 Useful Words, Phrases and Sentences
Summary
Exercises
Key to Exercises
Unit 11 Trade Disputes and Settlements
Part 1 Introduction
Part 2 Specimen Letters
Part 3 Useful Words, Phrases and Sentences
Summary
Exercises
Key to Exercises
Unit 12 Distributorship and Agency
Part 1 Introduction
Part 2 Specimen Letters
Part 3 Useful Words, Phrases and Sentences
Summary
Exercises
Key to Exercises
Unit 13 Trade Forms
Part 1 Introduction
Part 2 Specimen Letters
Part 3 Useful Words, Phrases and Sentences
Summary
Exercises
Key to Exercises
Unit 14 Letter of Sales
Part 1 Introduction
Part 2 Specimen Letters
Part 3 Useful Words, Phrases and Sentences
Summary
Exercises
Key to Exercises
Reference
內容試閱:
前 言
外贸英语函电作为开展对外经济贸易业务的主要工具,在国际贸易中发挥着联系买卖双方的媒介作用,因此,掌握并熟练运用外贸函电的基本知识和写作技能写出规范、地道的国际商务信函是每一位从事对外经济贸易业务和相关国际商务活动人员的专业技能。
作为一门集国际贸易专业知识与英语知识为一体的高层次应用型的课程,“外贸英语函 电”要求学生了解规范的外贸英语函电格式;通过学习外贸交易的整个流程,了解并熟悉外贸进出口的关键步骤;掌握外贸函电常用词汇、习惯表达法,能翻译并写出内容准确、表达得体、符合规范的英文信函;了解如何撰写英文合同及协议。
本书的特色是在编写上注重实践操作性,在章节的编排上注重与外贸业务流程的一致性。每个单元设立了学习目标,主题突出,有助于学生对照学习;课前案例有助于学生在开始正式学习前感受写作的背景环境,为老师课堂教学提供讨论素材;每章配有 10 篇左右范文,紧贴当今贸易磋商实际,体现严谨规范、庄重典雅的语言特点。每个单元的后设有重点单词、词组和句子的解释,并附有本单元的练习题。单元练习题的参考答案可通过扫描相应的二维码获取。
本教程由 14 个单元构成,具体内容包括商业信函格式(Form of Business Letters)、建立业务关系(Establishing Business Relations)、询盘(Enquiries)、发盘和还盘(Offers and Counter-offers)、订单与销售确认(Orders and Sales Confirmations)、汇付和托收(Remittance and Collection)、信用证支付(Payment by L/C)、包装(Packing)、装运和交货(Shipment and Delivery)、货物运输保险(Cargo Transportation Insurance)、贸易纠纷与处理(Trade Disputes and Settlements)、分销和代理(Distributorship and Agency)、贸易方式(Trade Forms)和促销信函(Letter of Sales)。
本书既可作为各类大学的国际贸易、国际商务英语、国际金融、国际会计、国际旅游与企业管理等专业的教材,又可作为从事外经贸、外事工作人员自学参考的读物。
本书配有教学 PPT 可供广大读者下载。
刘湲编写了本书的第 1~2 单元、第 5~12 单元,并负责总纂定稿。其他参加本书编写的教师及其承担的具体工作为:李智玲(第 3~4 单元)、杨春梅(第 13~14 单元),在此对他们的支持表示感谢。
由于编者水平有限,书中难免存在疏漏之处,恳请专家和读者不吝指正。
编 者