In the information age， due to the connection of tourism and event， event tourism is an emerging interdisciplinary subject. As a textbook of majoring in tourism management， the main purpose of this book is to establish a simple theoretical basis for event activities and related theories and practical teaching and research on event tourism; to introduce the basic principle and practical operation of event activities and tourism.
基础理论篇
Basic Theory Page3
章节事概述
Chapter 1The Generality of the Festival & Special Event节节事的概念/4
The concept of the Festival & Special Event第二节节事的特点和内涵/6
Characteristics and connotation of the Festival & Special Event第三节节事的类型/11
The types of the Event20
第二章节事旅游概论
Chapter 2The introduction ofthe FSE节节事旅游的基本概念和特点/21
The basic concept of FSE第二节节事旅游的作用/22
The functions of FSE第三节节事旅游的类型及开发原则/24
The types and development of the FSE29
第三章节事旅游的旅游者、旅游产品及旅游产业
Chapter 3Tourists，Tourism Products and Tourism Industry of Event Tourism节节事旅游的旅游者/30
Tourists of Event Tourism第二节节事旅游的旅游产品/33
Tourism Products of Event Tourism第三节节事旅游的旅游产业/38
Tourism Industry of Event Tourism47
第四章节事研究与发展
Chapter 4The research and development of FSE节节事研究/48
The research of FSE第二节国外节事研究及其发展/50
The research and development of FSE in foreign country第三节国内节事研究及其发展/54
The research and development of FSE in our country目录 活动策划篇
Activity Planning63
第五章节事活动策划的基本流程
Chapter 5Basic Process of Event Planning节节事活动策划概述/64
Overview of Event Planning第二节节事活动策划的内容、流程、方法/67
Content，Process and Method of Event Planning第三节节事活动策划的作用、特点、理念及原则/73
Function，Characteristics and Principles of Event Planning82
第六章节事活动策划的可行性分析
Chapter 6The feasibility analysis for the festival activities planning节可行性分析的概述/83
An overview of the feasibility analysis第二节节事活动可行性研究的流程与内容/85
Festival activities in the process of feasibility study and content第三节节事活动的可行性市场分析/88
The feasibility of the festival activities market analysis95
第七章节事活动的形象策划
Chapter 7Festival and Events Tourism Image Planning节节事旅游主题形象策划/96
Festival and Events Tourism Theme Image Planning第二节节事旅游品牌管理/106
Festival Tourism Brand Management124
第八章节事活动的营销策划
Chapter 8Festival activities of marketing planning节市场营销策划概述/125
Marketing planning overview第二节目标市场分析/129
Targeted Marketing Analysis target market analysis第三节营销策划方案的设计/131
The design of the marketing planning scheme第四节公共关系策划和宣传推广/137
Public relation planning and marketing148
第九章节事活动策划案的编写
Chapter 9Documents Writing of Events节节事策划案的作用与种类/149
Function and type of Event Planning Scheme第二节节事策划案的基本范式与内容/150
Structure and Content of Event Planning Scheme第三节节事策划案的撰写/152
Writing of Event Planning Scheme活动管理篇
Activity Management165
第十章节事活动的组织结构策划
Chapter 10Organization Structure of Event节节事活动的组织结构设计/166
Organization Structure Planning of Event第二节节事活动项目团队建设/170
Project Team of Event第三节节事活动组织沟通和冲突管理/176
Communication and Conflict Management of Event190
第十一章节事旅游的项目进度管理与时间节点控制
Chapter 11The Project Schedule Management and Time Nodes Control of Festival and Events Tourism节节事旅游的项目进度管理/191
The Project Schedule Management of Festival and Events Tourism第二节节事项目活动的时间节点控制/204
The Time Nodes Control of Festival and Events Tourism212
第十二章节事活动的财务管理与成本控制
Chapter 12Financial management and cost control of Events节节事活动的财务管理概述/213
An overview of the financial management of Events第二节节事活动的财务成本控制/215
Financial cost control of Events第三节节事活动的财务评估/222
Financial evaluation of Events节事活动篇
Festival & Event235
第十三章西方传统节事活动
Chapter 13Traditional Event Activities节西方传统节事活动/236
Western Traditional Event Activities第二节近代节事活动/243
Event Activities in Modern Times第三节涉外节事活动常用语/247
Useful Expressions of Event Activities in Foreign Affairs251
第十四章中国传统节事活动
Chapter 14Chinese traditional festival activities节中国古代节俗活动/252
The Festival activities in ancient China第二节中国近现代节事活动/257
The Festival activities in modern China264
第十五章现代节事活动
Chapter 15Modern festival activities节体育类节事活动/265
Sports Festival activities第二节艺术类节事活动/271
Arts Festival activities第三节展览类节事活动/275
Exhibition Festival activities第四节民俗类节事活动/280
Folk Custom Festival activities第五节其他节事活动/284
The other Festival activities
293
本课程阅读推荐
Reading Recommendation
295
主要参考文献
References
購物車/收銀台(0) | 在線留言板
| 付款方式
| 聯絡我們
| 運費計算
| 幫助中心 |
加入書簽
HOME
新書上架
