目录
001 前 言 芬兰”欢乐春节”文化庙会活动15年回眸
003 代序一 一场”小龙虾”晚宴背后的故事
007 代序二 我的活动日历上少不了”欢乐春节”活动
013 序 一 增进民心相通 扎下根打深井
019 序 二 继续推动”欢乐春节”品牌化、机制化、本土化发展
025 篇章 缘起∶传播中华文明，彰显文化自信
027 ”那一瞬间，我特别感动，也特别振奋”
032 ”这个活动成为赫尔辛基国际化的重要体现”
036 ”丈化交流融合让人与人之间更为亲近”
040 一次中国之行、开启与中国文化半个世纪的情缘
044 ”这是一个人与人交流的活动”
048 越来越多芬兰人成了中国节日的”粉丝”
052 传扬中国文化是海外华人华侨的义务
055 ”简直就像是梦中的工作一样!””
060 ”放弃与家人团聚的机会，值得!”
063 ”让京剧艺术在芬兰闪耀”
068 ”越是容易让人家明白的民族的东西，才越是世界的”
071 第二篇章 深耕∶叫响世界品牌，讲好中国故事
073 ”民族的就是世界的”
076 来自北京的中学生”文化小使者”
082 ”天气很冷，但是我们的心很热!”
085 ”漂亮的兵马俑\漂洋过海
092 十二生肖动物冰雕
099 第三篇章 创新∶增强交流互鉴，共享世界文明
101 扩大朋友圈 提升平台效应
103 北京礼物∶ 文旅融合的桥梁
106 ”欢乐春节”成为芬兰人熟知的节庆活动
111 所见即所得∶\金牌导游”眼中的文旅融合
117 第四篇章 融合;夯实人文交往，加强民心相通
119 ”你好，赫尔辛基!”落地北京
122 ”你好，赫尔辛基!”的幕后
125 ”龙狮”文化走进异国他乡
129 托起中国龙狮的芬兰人
134 哈雅∶一支当红乐团掀起的热潮
139 后记
139 历久弥新的友城情谊迎来新篇章
145 Preface ”Helsinki Chinese NewYear”:15 Years in Retrospect
147 The Lieu of a Preface(1) The Story behind a”Crayfish”Dinner
152 The Lieu of a Preface (2) The Chinese New Year Festival in Helsinki
158 Foreword(1) Digging Deep: Organizing Cultural Events to Boost People-to-People Ties
165 Foreword(2) Developing the ”Helsinki Chinese New Year”Cultural Event as an
Institutionalized and Localized Signature Event
171 Chapter 1 Origin:Showcasing Chinese Civilization with Cultural Confidence
173 ”At that Moment， I was Particularly Touched and Excited”
179 ”The Event Represents an Important Effort to Shape Helsinki as an International City”
183 ”Cultural Exchange Brings People Closer to Each Other”
187 A Trip to China to Start 50 Years of Chinese Complex
192 ”The Essence of the Event is Communication between People”
196 The Chinese Festival is Now Celebrated by More and More Finns
200 It is the Responsibility of Overseas Chinese to Spread Chinese Culture
203 ”It Was Like a Dream Job!”
208 ”It is all Worth it to Give Up the Opportunity to Reunite with Our Family”
212 ”Let Jingju Shine in Finland”
217 ”National Culture， When Presented in a Way that could be Understood by Others， is a Global Asst.”
221 Chapter 2 Development: Telling the Chinese Story for Maximum Effect on the World Stage 223 ”What Is Local Can Also Be Global”
227 ”Cultural Messengers”from Beijings Middle Schools
235 ”The Weather Is Cold，But Our Hearts Are Warm!”
239 ”Beautiful Terra-Cotta Warriors”Crossing the Ocean
247 Ice Sculptures of Chinese Zodiac Animals
255 Chapter 3 Innovation:Exchanges and Mutual Learning Between Civilizations for a Better World
257 Expand the Circle of Friends for Better Exemplary Effect
260 Beijing Gifts: A Bridge for the Integration of Culture and Tourism
263 ”Happy Chinese New Year”， a Popular Festive Event among Finns
269 The Integration of Culture and Tourism in the Eyes of ”Master Tour Guide”
275 Chapter 4 Fusion:Cultural Exchanges for Vibrant People-to-People Ties
277 ”Moi Helsinki”Come to Beijing
280 Bchind the Scenes of”Moi Helsinki”
284 ”Dragon and Lion\Dance in a Distant Land
289 The Finns holding up Chinese Dragons and Lions
295 HAYA:A Craze Set Off by An Ensemble
300 Postscript
300 A Glorious New Chapter in Sister-city Relationship
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