Part one Intercultural communication in globalization
Unit 1 Intercultural Communication in China: Past and Present
Unit 2 Principle of Politeness in Intercultural Communication
Unit 3 Empathy in Intercultural Communication
Unit 4 Culture Shock in Intercultural Communication
Part two Intercultural business communication practice
Unit 5 Product and Service Promotion
Unit 6 Correspondence for Business Purpose
Unit 7 Business Visit
Unit 8 Business Negotiation
Unit 9 Business Logistics
Unit 10 After-Sale Customer Service
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