CHAPTER 01 外贸营销Trade Marketing
PART 1 营销话题Marketing Topics 2
Unit 1 市场调查Marketing Surveys 2
Unit 2 广告营销Advertising Marketing 4
Unit 3 促销活动Promotional Events 7
PART 2 开发客户Seeking for Customers 10
Unit 1 开发信Sales Mail 10
Unit 2 信函来往Business Letter 13
Unit 3 电话沟通Telephone Communication 16
PART 3 参加展会Trade Fair 19
Unit 1 展位相关About Booth 19
Unit 2 接待客户Customer Services 24
Unit 3 会后跟进Contact after Fair 28
CHAPTER 02 商务往来Doing Business
PART 1 预约会面Make an Appointment 32
Unit 1 要求会面Demanding an Appointment 32
Unit 2 安排会面Arranging an Appointment 36
PART 2 外宾接待Receiving Customers 39
Unit 1 商务签证邀请函Visa Invitation Letter 39
Unit 2 迎接客户Picking up Customers 42
Unit 3 商务参观Business Visit 45
Unit 4 商务会餐Business Dinner 49
Unit 5 安排活动Arranging Activities 53
Unit 6 机场道别Seeing off 56
PART 3 商务出差Business Travel 58
Unit 1 入境手续Entry Formalities 58
Unit 2 飞机旅程Air Travel 61
Unit 3 安排住宿Arranging Accommodations 66
Unit 4 交通出行Transportation 70
PART 4 日常通知Daily Notification 73
Unit 1 公司变动通知Company Change Notice 73
Unit 2 职务调整通知Position Adjustment Notice 77
CHAPTER 03 合作形式Forms of Cooperation
PART 1 合作Cooperation 82
Unit 1 合资经营Joint Venture 82
Unit 2 合并收购Mergers ＆ Acquisitions 85
Unit 3 技术转让Technology Transfer 88
PART 2 代理Agent 92
Unit 1 申请代理Applying for Agency 92
Unit 2 拒绝代理 Refusing an Agent 94
Unit 3 代理协商Agency Negotiation 97
Unit 4 任命代理Appointing an Agent 100
PART 3 贸易Trade 102
Unit 1 加工和组装贸易Processing and Assembling Trade 102
Unit 2 其他贸易形式Other Forms of Trade 107
Unit 3 招标与投标Bidding and Tendering 114
CHAPTER 04 业务洽谈Trade Negotiations
PART 1 询盘与报盘Inquiry and Offer 118
Unit 1 询盘处理Dealing with Inquiries 118
Unit 2 报盘处理Dealing with Offers 121
Unit 3 推荐产品Recommending Products 125
PART 2 还盘Counter offer 129
Unit 1 还盘处理Dealing with Counter offer 129
Unit 2 价格谈判Price Negotiations 137
Unit 3 新的价目单A Renewed Price List 140
PART 3 订货与确认Order and Confirmation 143
Unit 1 样品准备Sample Preparation 143
Unit 2 订单处理Dealing with Orders 150
Unit 3 要求佣金Asking for a Commission 159
Unit 4 要求折扣Asking for a Discount 162
CHAPTER 05 外贸协商Business Negotiations
PART 1 客户会议Customer Meeting 166
Unit 1 会前准备Meeting Preparations 166
Unit 2 会议环节Meeting Sessions 169
PART 2 商定条款Terms Negotiations 175
Unit 1 运输方式Delivery Methods Negotiation 175
Unit 2 交货期限Consignment Deadline Negotiation 178
Unit 3 包装方式Packing Methods Negotiation 180
Unit 4 保险条款Insurance Terms Negotiation 183
Unit 5 付款方式Payment methods Negotiation 185
PART 3 合同事务About Contract 188
Unit 1 合同评审Contract Evaluation 188
Unit 2 签订合同Signing a Contract 191
Unit 3 终止合同Terminating a Contract 193
CHAPTER 06 商品报关Declaration of Goods
PART 1 生产Production 198
Unit 1 生产阶段Producing Stage 198
Unit 2 生产问题Producing Problems 202
PART 2 商品检验Commodity Inspection 205
Unit 1 商检讨论Inspection Discussion 205
Unit 2 商检程序Inspection Procedures 209
Unit 3 检验争议Discrepancy about Inspection 212
PART 3 海关通关Customs Clearance 215
Unit 1 通关讨论Customs Clearance Discussion 215
Unit 2 报关资料Declaration Documents 218
Unit 3 海关问询Questioning at the Customs 222
PART 4 装运和交货Shipment and Delivery 224
Unit 1 装运指示Shipment Instructions 224
Unit 2 装运问题Shipment Problems 228
Unit 3 装运和交货通知Shipment and Delivery Notice 231
CHAPTER 07 后续事项Follow-up Mathers
PART 1 关于支付About Payment 236
Unit 1 支付结算Payment Clearing 236
Unit 2 催款Payment Reminder 241
Unit 3 付款错误Payment Error 246
Unit 4 确认收到款项Payment Confirmation 248
PART 2 售后跟进After-Sale Service 250
Unit 1 询问情况Inquiring about the Situation 250
Unit 2 优化产品Optimizing Products 254
Unit 3 交换信息Exchanged Information 256
Unit 4 推荐新产品Promoting New Products 259
CHAPTER 08 风险与纷争Risk and Dispute
PART 1 保险Insurance 264
Unit 1 保险类别Insurance Categories 264
Unit 2 保险费率Premium Rates 268
Unit 3 投保Insurance 271
Unit 4 赔偿Compensation 273
PART 2 投诉Complaints 276
Unit 1 进行投诉Make a Complaint 276
Unit 2 处理Solutions 280
PART 3 索赔Claim 283
Unit 1 提出索赔Compensation Claim 283
Unit 2 赔付方式Compensation Methods 286
CHAPTER 09 人际关系拓展Establishing Interpersonal Relationship
PART 1 私人交往Personal Relationship 294
Unit 1 节日问候Festival Greetings 294
Unit 2 赠送礼物Presenting Gifts 298
PART 2 私下交流Private Communication 301
Unit 1 祝贺与安慰Congratulations and Consolations 301
Unit 2 请教与感谢Requests and Thanks 306
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