主编：苏翊翔（教授），研究方向应用语言学与外语教学，出版专著一部《挑战思维：外语课堂活动设计案例》（41.9万字，西安交通大学出版社，2015），担任英国引进教材《新编剑桥商务英语》同步辅导初级、中级、高级全套三册副主编（北京经济科学出版社，2009，2018），主编《你好，福建》丛书的《滋味福建》分册（福建人民出版社，2017，厦门国际金砖会议文化礼品），担任《机械工程及自动化专业英语》第二主编（中国水利水电出版社，2012），另外还担任多部教辅书主编、副主编。在《国外外语教学》、《外语电化教学》、《北京理工大学学报》、《山东外语教学》、《天津外国语大学学报》、《北京第二外国语学学院学报》、《外国中小学教育》、《东华大学学报》、《福州大学学报》等学术刊物上发表论文十余篇。本科毕业于福州大学外语系英语专业，1990-91年获国家留学基金委奖学金于新加坡南洋理工大学国立教育学院进修，获Postgraduate Diploma in Education，后又分别于2009年和2014年在英国纽卡斯尔大学、美国南阿拉巴马大学做访问学者。1987年至今在福州大学外语学院英语专业担任教师，分别于2006、2013、20
目錄：
Chapter 1
Purpose of University Education and an Introduction to the English Major Curriculum01
I Quotable Quotes02
II Lead-In03
III Understanding Key Concepts04
Education and national development
Education and personal growth
Education and civil society
Curriculum, general education and specialized education
IV Developing CompetenceIn-Class Discussion11
V TutorialProject-Based Learning12
VI Recommended Booklist16
VII Summary16
Chapter 2
Towards a More Efficient Way of English Learning17
I Quotable Quotes18
II Lead-In19
III Understanding Key Concepts20
Language system
Pronunciation
Vocabulary
Lexical chunks
Pushed output
Communicative competence
Learning style
Effective memorizing strategy
Bottom-up top-down strategies
IV Developing CompetenceIn-Class Discussion 27
V TutorialProject-Based Learning 30
VI Recommended Booklist 34
VII Summary 34
Chapter 2
The Power of Language IPublic Speaking and Its Impact35
I Quotable Quotes 36
II Lead-In 37
III Understanding Key Concepts 39
Public speaking
Three means of persuasion
Five canons of rhetoric
Four basic types of public speech
IV Developing CompetenceIn-Class Discussion 45
V TutorialProject-Based Learning 49
VI Recommended Booklist 54
VII Summary 55
Chapter 3
The Power of Language IILanguage and Society57
I Quotable Quotes 58
II Lead-In 59
III Understanding Key Concepts 59
The power of language
The constitutive function of language
The subversive power of language
IV Developing CompetenceIn-Class Discussion 65
V TutorialProject-Based Learning 68
VI Recommended Booklist 72
VII Summary 72
Chapter 4
Intercultural Communication Competence73
I Quotable Quotes 74
II Lead-In 75
III Understanding Key Concepts 76
Culture
Big C culture and little c culture
Intercultural competence
Five dimensions of cultural values
Stereotype
IV Developing CompetenceIn-Class Discussion 79
V TutorialProject-Based Learning 82
VI Recommended Booklist 88
VII Summary 88
Chapter 5
Translation and Its Impact89
I Quotable Quotes 90
II Lead-In 91
III Understanding Key Concepts 92
Terms of 翻译 in English
The role of translation
Translation in response to the changing world
Translator competences
Context awareness
Good use of parallel texts
Translation strategies and methods
IV Developing CompetenceIn-Class Discussion 107
V TutorialProject-Based Learning 108
VI Recommended Booklist 109
VII Summary110
Chapter 6
Literature and Its Impact111
I Quotable Quotes112
II Lead-In113
III Understanding Key Concepts113
Literature
Fiction
Poetry
Literary figures
IV Developing CompetenceIn-Class Discussion 123
V TutorialProject-Based Learning 127
VI Recommended Booklist 133
VII Summary 134
Chapter 7
English Major Plus135
I Quotable Quotes 136
II Lead-In 137
III Understanding Key Concepts 137
China going global
Technological innovations
Chinas achievements
English major in the new era
English Major Plus
IV Developing CompetenceIn-Class Discussion 148
V TutorialProject-Based Learning 149
VI Recommended Booklist 152
VII Summary 153
References155 IX
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