第一章 商业进入云消费时代Chapter One Business Enters the Era of Cloud Consumption................................................................................. 4
一、什么是云消费 1 What is the cloud consumption?........ 4
二、云消费的三大基本特征2. Three basic characteristics of the "cloud consumption" 8
三、云消费时代是一个全产业革命的时代3 The era of "cloud consumption" is an era of all-industry revolution.................................................... 41
第二章 云消费时代带来新的零售革命Chapter Two The Era of Cloud Consumption Brings A New Retail Revolution........................ 51
一、云消费时代的新零售革命1The new retail revolution in the era of cloud consumption 51
二、电子商务、云计算、大数据应用为云消费时代创造基础2. E-commerce, cloud computing, and big data applications create the foundation for the era of cloud consumption 58
三、云消费时代零售业面临三大革命性变化3. The retail industry faces three revolutionary changes in the era of cloud consumption.............................. 107
第三章 云消费时代的主流消费模式Chapter Three The Mainstream Consumption Patterns in the Era of Cloud Consumption 120
一、从消费行为的变化看生活方式的改变1. Looking at lifestyle changes on changes in consumption behavior..................................................... 121
二、云消费时代的主流消费模式体验化、个人化、社群化、实时化2. The mainstream consumption pattern in the era of cloud consumptionexperiencing, personalization, community and real-time............................................................. 143
第四章 云消费时代交易模式的根本性变化Chapter Four Fundamental Changes in the Transaction Patterns in the Era of Cloud Consumption 182
一、不同经济发展阶段交易模式的变化1 Changes in transaction patterns in different stages of economic development......................................... 182
二、云消费时代的P2P模式2 The P2P mode in the era of cloud consumption 190
三、云消费时代小微企业成长空间增强3The growth of small and micro enterprises in the era of cloud consumption............................................ 198
第五章 云消费时代传统零售业的变革Chapter Five The Change of Traditional Retail Industry in the Era of Cloud Consumption 214
一、危机与挑战1 Crisis and challenges......................... 214
二、零售商的应对2 Retailers reponse to the crisis........... 230
三、问题与对策零售商的出路3 Problems and countermeasures-the way out for retailers............................................................. 282
第六章 云消费时代零售业的发展方向Chapter Six The Development Direction of the Retail Industry in the Era of Cloud Consumption 304
一、创新个性化商业1 Innovation in personalized business....... 305
二、从经营商品转变为经营生活方式2 Shift from commodity operation to lifestyle operation............................................................. 317
三、从向消费者销售转变为消费者俱乐部的成员3 Shifting from a seller to a member of the consumer club......................................................... 326
四、从整合供应链转变为整合需求链4 Transforming from an integrated supply chain to an integrated demand chain................................................. 330
五、善于云整合资源 提升发展速度5 The "cloud integration" of resources improves development speed........................................................ 341
六、从大企业化向轻量化转型6 Tansforming from a large enterprise to a light one 346
第七章 云消费时代超市业的变革与探索Chapter Seven The Reform and Exploration of the Supermarket Industry in the Age of Cloud Consumption 352
一、超市业面临系列变革1 The supermarket industry is facing a series of changes 353
二、超市业发展的重点领域2 Key areas of supermarket industry development 369
第八章 云消费时代城市生活服务业的重构Chapter Eight Reconstruction of Urban Life Service Industry in the Age of Cloud Consumption 375
一、云消费时代对传统城市生活服务业的挑战1The challenge for the traditional urban life service industry in the era of cloud consumption..................... 376
二、零距离、云服务云消费时代城市生活性服务业的发展方向2 Zero Distance and Cloud ServiceThe Development Direction of Urban Life Service Industry in the Age of Cloud Consumption.................................................. 385
三、城市生活性服务业创新与探索借鉴3 Innovation and exploration of urban life service industry............................................................. 398
四、实施建议4 Advice on implementation........................ 423
后 记Afterword 427
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