段平,首都医科大学教授,毕业于河南大学外语系,作为国家留学基金委遴选派出的访问学者,于1997年和2006年先后到美国北卡罗来纳大学、英国牛津大学和朴次茅斯大学深造,从事ESP和专业交际学(Technical Communication 简称TC的研究。本人从事英语教学工作40余年,先后承担英语专业精读课和科技英语课,非英语专业外贸英语课,硕士和博士研究生高级英语和专业交际英语等多门课程。本人先后在在国内外学术期刊上面发表论文60余篇,所发表的文章在国内外知名杂志上的引用次数达300余次。
目錄:
Part One Basic Principles and Strategies
Chapter 1 Introduction to Technical and Business Communication
Chapter 2 Effective Reading Strategies
Chapter 3 Technical Writing Process
Chapter 4 Technical Style and Rhetoric
Chapter 5 Audience Analysis
Chapter 6 Means of Information Collection
Chapter 7 Ethics and Documentation
Part Two Visual Presentation
Chapter 8 Graphics
Chapter 9 Document Design
Part Three Writing Techniques
Chapter 10 Technical Definition
Chapter 11 Technical Description
Chapter 12 Technical Analysis
Chapter 13 Technical Argumentation
Part Four Tasks for Technical and Business Communication
Chapter 14 Abstracts
Chapter 15 Research Report
Chapter 16 Literature Reviews
Chapter 17 Instructions
Chapter 18 Persuasive Messages
Chapter 19 Oral Presentations
Chapter 20 Job Application