《剑桥标准商务英语教程(第2版)》(Business Benchmark Second Edition)是一套由剑桥英语教学者编著的商务英语教程,每个级别都包含学生用书(附自学手册)和教师用书各一册,互为补充。本教程围绕当前职场中常见的主题设置学习单元,涵盖商务用语和商务技能,通过有针对性的指导和反复练习,帮助学生提高商务环境中的英语实际运用能力。本教程既可用于商务英语课堂教学,也适合那些即将踏入职场或已工作的学习者使用。
Unit notes with exam references and answer keys
Company profiles
Human resources
Unit 1 Staff development and training 7
Unit 2 Job descriptions and job satisfaction 10
Unit 3 Getting the right job 13
Unit 4 Making contact 17
Grammar workshop 119
Marketing
Unit 5 Breaking into the market 20
Unit 6 Launching a product 23
Unit 7 A stand at a trade fair 26
Unit 8 Being persuasive 29
Grammar workshop 232
Entrepreneurship
Unit 9 Starting a business 33
Unit 10 Financing a start-up 36
Unit 11 Expanding into Europe 39
Unit 12 Presenting your business idea 42
Grammar workshop 344
Business abroad
Unit 13 Arranging business travel 45
Unit 14 Business conference 48
Unit 15 Business meetings 51
Unit 16 Spending the sales budget 54
Grammar workshop 456
Change
Unit 17 Social media and business 57
Unit 18 Business and the environment 60
Unit 19 A staff survey 63
Unit 20 Offshoring and outsourcing 66
Grammar workshop 568
Customer relations
Unit 21 Customer satisfaction and loyalty 69
Unit 22 Communication with customers 72
Unit 23 Corresponding with customers 74
Unit 24 Business across cultures 77
Grammar workshop 679
Writing reference answer key 80
Exam skills and exam practice answer keys
Business Vantage 82
Photocopiable activities and case studies
Teachers notes and answer keys 86
Unit 1 Activity: The training budget 102
Unit 2 Activity: Responsibilities and relationships at work 102
Unit 3 Activity: Management culture 104
Unit 4 Activity: Body language in interviews 105
Unit 4 Case study: Hello Holidays 107
Unit 5 Activity: Cool hunters 111
Unit 6 Activity: Publicity stunts 113
Unit 6 Case study: MyOfficeChef115
Unit 7 Activity: Location, location, location: which stand is best? 118
Unit 8 Activity: Quiz: Are you a good negotiator? 120
Unit 9 Activity: A letter to a franchiser 122
Unit 10 Activity: Business start-up game 123
Unit 11 Activity: Location bingo 125
Unit 11 Case study: Finding a new office 128
Unit 12 Activity: Handling questions in presentations 133
Unit 13 Activity: Intercultural advice 134
Unit 14 Activity: Networking 135
Unit 14 Case study: Conference Centre 138
Unit 15 Activity: Speeding up meetings 141
Unit 15 Case study: Agrodist 143
Unit 16 Activity: Business travel game 145
Unit 17 Activity: Traditional marketing vs. social media marketing 147
Unit 18 Activity: Greening the office 149
Unit 19 Activity: Managing change 150
Unit 19 Case study: Fendara SL 151
Unit 20 Activity: Outsourcing survey 153
Unit 21 Activity: Good customer service? 154
Unit 22 Activity: Designing a customer communication competition 156
Unit 23 Activity: An email of apology 157
Unit 24 Activity: Business gurus game 159