《剑桥标准商务英语教程(第2版)》(Business Benchmark Second Edition)是一套由剑桥英语教学者编著的商务英语教程,每个级别都包含学生用书(附自学手册)和教师用书各一册,互为补充。本教程围绕当前职场中常见的主题设置学习单元,涵盖商务用语和商务技能,通过有针对性的指导和反复练习,帮助学生提高商务环境中的英语实际运用能力。本教程既可用于商务英语课堂教学,也适合那些即将踏入职场或已工作的学习者使用。
內容簡介:
《剑桥标准商务英语教程:学生用书(第2版)》分为初、中、高三个级别。
本书精选了职场中常见的六大主题,如Company profiles,Production and selling等。每个主题包含四个单元。每个单元都设置了丰富的练习,培养学生在商务英语环境中的听、说、读、写各项技能。听力材料涉及重要商务话题,包含不同口音,还原真实商务语言交流情境。口语练习提供主题情境用语,模拟职场情景进行讨论,增加商务对话练习机会。阅读活动让学生通过原汁原味的英美报刊文章,熟悉时新的商业用语和商业报道。写作练习提供多种写作类型的模拟练习和写作范例,帮助学生提升商务写作能力。单词列表再现学生用书中核心商务英语词汇,并附有英文释义,方便复习与记忆。书后附有1套BEC中级考试真题,帮助学生熟悉考试题型。附赠一本自学手册,额外补充了词汇、语法、阅读、写作练习。
目錄:
Human resources
Unit 1 Staff development and training 8-11
Unit 2 Job descriptions and job satisfaction 12-15
Unit 3 Getting the right job 16-19
Unit 4 Making contact 20-23
Grammar workshop 1Unit 1-4 24-25
Marketing
Unit 5 Breaking into the market 26-29
Unit 6 Launching a product 30-33
Unit 7 A stand at a trade fair 34-37
Unit 8 Being persuasive 38-41
Grammar workshop 2Unit 5-8 42-43
Entrepreneurship
Unit 9 Starting a business 44-47
Unit 10 Financing a start-up 48-51
Unit 11 Expanding to Europe 52-55
Unit 12 Presenting your business idea 56-59
Grammar workshop 3Unit 9-12 60-61
Business abroad
Unit 13 Arranging business travel 62-65
Unit 14 Business conference 66-69
Unit 15 Business meeting 70-73
Unit 16 Spending the sales budget 74-77
Grammar workshop 4Unit 13-16 78-79
Change
Unit 17 School media and business 80-83
Unit 18 Business and the environment 84-87
Unit 19 A staff survey 88-91
Unit 20 Offshoring and outsourcing 92-95
Grammar workshop 5Unit 17-20 96-97
Customer relations
Unit 21 Customer satisfaction and loyalty 98-101
Unit 22 Communication with customers 102-105
Unit 23 Corresponding with customers 106-109
Unit 24 Business across cultures 110-113
Grammar workshop 6Unit 21-24 114-115
Writing reference 116
Word lists 125
Exam skills and Exam practice133-165
Contents of exam section 133
Answer key 166
Transcripts 184