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| 內容簡介： |
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《国际会展英语 看这本就够了》以会展活动中的典型任务与工作为依据，以主办方参展商以及采购商三个不同角色的真实工作任务为出发点，按照展前、展中和展后的工作流程编辑而成。每一课对应不同的工作流程与任务，针对不同的职业技能，具有较强的实用性与针对性。
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| 關於作者： |
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英语专栏作家、擅长说故事，也是计算机、信息、网络专家著有多本英语学习教材， 凭借多年经验累积，写出实用的营销英语会话
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| 目錄：
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Pat 1 国际会展英语入门
Chapte 1
CREATING A TRADE SHOW 设计会展内容
Unit 1 Location and Date
地点和日期.........................................................................2
Unit 2 Matching Show and Maket
配合会展和市场.................................................................9
Chapte 2
ADVERTISING A TRADE SHOW 宣传会展
Unit 1 Radio and Television
广播电台和电视...............................................................18
Unit 2 Othe Ways to Advetise
其他的广告手法...............................................................26
Chapte 3
APPLYING TO ENTER 申请进入
Unit 1 Scheduling
安排行程..........................................................................34
Unit 2 The Application
申请表..............................................................................42
Chapte 4
GETTING READY 准备就绪
Unit 1 Things to Take
需要携带的物品...............................................................50
Unit 2 Appeaance
外表..................................................................................57
Chapte 5
WANTING TO GO 有意前往
Unit 1 Reasons fo Going
参加的原因.......................................................................66
Unit 2 Tickets and Time Off
入场券和休息时间...........................................................75
Chapte 6
AT THE EXHIBIT 在会展上
Unit 1 Getting Set Up
准备布置..........................................................................84
Unit 2 Talking to Othe Exhiitos
与其他参展者交谈...........................................................91
Chapte 7
EVENTS 活动
Unit 1 Lunch Speakes
午餐会演讲者 ................................................................100
Unit 2 Evening Events
晚间活动........................................................................107
Chapte 8
THE AFTERMATH 最后的结果
Unit 1 Following up on Tade Show Leads
追踪会展的消息.............................................................116
Unit 2 New Customes
新顾客............................................................................122
Pat 2 国际会展英语会话应用
Chapte 1
BEFORE THE SHOW 展览之前
Unit 1 We Should Go
我们应该参展.................................................................130
Unit 2 Filling Out the Fom
填表格............................................................................136
Unit 3 Finishing Up
收尾................................................................................143
Chapte 2
GETTING READY 准备就绪
Unit 1 Things to Do
要做的事........................................................................150
Unit 2 Planning Ahead
事先计划........................................................................158
Unit 3 Anything Else?
还有什么东西吗？.........................................................165
Chapte 3
WHILE WERE GONE 我们不在时
Unit 1 Tell Eveyody
告诉每一个人.................................................................172
Unit 2 Stay Hee
留在这里........................................................................179
Unit 3 Checking In
确认 ...............................................................................186
Chapte 4
SETTING UP 摆好展品
Unit 1 What Goes Whee?
什么东西该放哪里？.....................................................194
Unit 2 Is Eveything Okay?
一切都还顺利吗？.........................................................202
Unit 3 We Ae Ready
我们准备好了.................................................................209
Chapte 5
LETS BEGIN 我们开始吧
Unit 1 At the Stoe
在店里............................................................................218
Unit 2 Some People at Last
终于有一些人了.............................................................224
Unit 3 Good Show
好会展............................................................................231
Chapte 6
NEW BEGINNING 新的开始
Unit 1 Should We Go?
我们该去吗？.................................................................240
Unit 2 Getting Tickets
买票................................................................................247
Unit 3 High Hopes
希望满满........................................................................254
Chapte 7
GETTING IDEAS 得到启发
Unit 1 So Many Displays
这么多的展示.................................................................264
Unit 2 Maye This
或许是这个.....................................................................270
Unit 3 What Aout Shits?
做衬衫如何？.................................................................276
Chapte 8
NOW WERE GETTING SOMEWHERE
我们现在有进展了
Unit 1 Back to the Tade Show
回到会展........................................................................284
Unit 2 The Best Eve
最好的............................................................................290
Unit 3 Going in the Tade Show
参加会展........................................................................298
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| 內容試閱：
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国际会展英语学习书
会展可以为企业带来十分可观的商业效益。尤其是国际化的国内外会展，可以将企业的产品推向世界，对企业来说极具吸引力。各企业无不竭尽所能地在展区陈列出最新产品，并且派出最优秀的业务员严阵以待，然而在摩拳擦掌、跃跃欲试之余，才发现英语能力的重要性。
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