Part One Guidelines for Good Writing
Chapter 1 Understanding Todays Audiences 2
Section A Reaching Audiences 2
Section B Knowing Audiences 6
Chapter 2 Fundamentals of Good Writing 17
Section A Grammar, Spelling and Punctuation 17
Section B Words, Sentences and Paragraphs 28
Chapter 3 Writing Skills 46
Section A The Writing Process 46
Section B Improve Writing Skills 52
Part Two Gathering Information
Chapter 4 Researching and Observation 72
Section A Researching for Information 72
Section B Observation 77
Chapter 5 Interviewing and Quotes 88
Section A Interviewing 88
Section B Selecting and Using Quotes 101
Part Three Different Types of Media Writing
Chapter 6 Type of Writingthe News 116
Section A Introduction to Journalistic Writing 116
Section B How to Write a News Article 119
Chapter 7 Type of Writingthe Blog 129
Section A The Introduction of Blog 129
Section B Blog Writing 135
Chapter 8 Type of WritingText Message SMS 145
Section A Linguistic Properties and Style of SMS 145
Section B Writing Text Messages 149
主要参考书目 156
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