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『簡體書』国际商贸英语实务

書城自編碼: 3034861
分類: 簡體書→大陸圖書→經濟國際經濟
作者: 王可,邹勇,干荔雯 等 编
國際書號(ISBN): 9787550429796
出版社: 西南财经大学出版社
出版日期: 2017-08-01


書度/開本: 大16开

售價:NT$ 252

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內容簡介:
《国际商贸英语实务(第7版)国际经济与贸易系列教材》是一本综合性的国际商贸英语教材,包括国际贸易、国际支付、商务洽谈和函电、国际金融和世界经济以及各种单证、保险等内容。
《国际商贸英语实务(第7版)国际经济与贸易系列教材》的课文大多选自有关国际经济贸易的英文原版书籍,部分选自英美报刊,部分注解摘自国内资料。所选材料力求新鲜、有代表性,并能反映当代国际经济贸易的一些重大变化。
目錄
Chapter 1 Basics of International Trade
1.1 Brief Introduction to International Trade
1.2 Measurement of International Trade
1.3 Trade Protectionism
Chapter 2 Business Negotiation and Conclusion of Contract
2.1 Forms and Contents of Business Negotiation
2.2 General Procedures of Business Negotiation
2.3 Conclusion of Contract
2.4 Legal Requirement for a Contract
Chapter 3 International Trade Terms s
3.1 Three Sets of Rules
3.2 Basics oflncoterms 2010
3.3 Application Issues
Chapter4 Bill of Exchange
4.1 Definition and Essentials
4.2 Parties and Acts
Chapter 5 Remittance
5.1 Introduction of Remittance
5.2 Basic Parties to Remittance
5.3 Types of Remittance
5.4 Summary
Chapter 6 Collection
6.1 Introduction
6.2 Types of Collection and Procedures
6.3 Characteristics, Risks and Bank''s Liabilities
6.4 Finance under Documentary Collection
Chapter 7 Letter of Credit
7.1 Introduction
7.2 Types of LC and Procedure
Chapter 8 Bond
8.1 Introduction
8.2 Types of Bonds and Procedures
Chapter 9 Transport Documents
9.1 Bill of Lading
9.2 Other Transport Documents
Chapter 10 Cargo Transportation Insurance
10.1 Perils and Losses
10.2 Marine Insurance Clauses
10.3 London Insurance Institute Cargo Clauses
10.4 Contents of the Insurance Document
10.5 Insurance Claim
10.6 Marine Insurance Business in China and Insurance Clause in the Contract
10.7 Types of Insurance Document
Chapter 11 E-commerce and EDI
11.1 Basics of E-commerce
11.2 Traditional Commerce VS E-commerce
11.3 Electronic Data Interchange (EDI)
11.4 Benefits and Disciplines of E-commerce and EDI
Chapter 12 Commodity Inspection and Customs Formalities
12.1 Introduction
12.2 Where and When Inspection Undergoes
12.3 Commodity Inspection Certificate
12.4 Customs Formalities for Exports and Imports
12.5 Customs Duties
Chapter 13 Modes of International Trade
13.1 Distribution and Agency
13.2 Consignment, Fairs and Sales, Auction
13.3 Tender
13.4 Counter Trade
Chapter 14 Business Etiquette
14.1 Greeting Etiquette
14.2 Dining Etiquette
14.3 Receiving Visitors
14.4 Business Travel
Chapter 15 Business Letters
15.1 Introduction of Business Letters
15.2 Three Basic letter Formats
15.3 Elements of a Letter
15.4 Planning Business Letters
15.5 Types of Business Letters
附录一 全国外经贸行业外销员统考外贸英语试题一及参考答案
附录二 全国外经贸行业外销员统考外贸英语试题二及参考答案
附录三 Glossary of Intemational Trade Terms with English-Chinese Interpretations
Acknowledgements
Bibliography
內容試閱
《国际商贸英语实务(第7版)国际经济与贸易系列教材》:
Visible trade and invisible trade
In terms of the form of the goods traded, international trade can be classified as visible trade and invisible trade.
Visible trade, also called tangible trade, refers to the import and export of goods that are physically visible. Cars, garments, furniture, all kinds of equipment and things alike are all visible goods. Different from the visible trade, invisible trade involves the import and export of the items that are not physically visible. The transfer of the patent and technology, tourism, the financial and insurance services, international transportation, and the labor services offered across borders of countries are the major forms of intangible trade.
Although there is an apparently escalating trend of the fast growth in invisible trade with the fast advancement in communication and technology, visible trade is still the most important form of international trade. For this reason, visible trade is the focus of the text book. The procedures as well as regulations and rules related to visible trade will be discussed in elaborate details.
Direct and indirect trade Considering the number ofparties involved in the international trade, there are direct trade and indirect trade.
Direct trade only involves two parties, the manufacturing country and the consuming country serving as the exporter and importer separately. The goods or services are transferred directly between them. No third party is involved as the intermediary.
Indirect trade occurs when the goods are transferred from the manufacturing country to the consuming country through an intermediate country. In this kind of trade, the manufacturing country is the indirect exporter while the consuming country is the indirect importer, no direct trade relations existing between them. As for the intermediate country which establishes direct business relations with the manufacturing country and consuming country separately, it is transit trade or re-export trade. Owing to the geographical, historical, political and economic reasons, some countries and regions possess the advantageous conditions of being cargo distributing center, for example, Hong Kong, Rotterdam and Singapore are the famous entrepots dealing with a great deal of transit trade. Through transit trade, these countries and regions can get generous benefits in forms of tax, storage, and arrangements for transportations such as loading and unloading, etc.
The international trade also falls with the scope of commodity exchange. In this sense, it is not fundamentally different from the domestic trade. Nevertheless, as it is conducted among the countries and regions that are quite different in many areas, it involves more difficulties and risks. The specific differences between international trade and domestic trade mainly exist in the following areas:
Differences in conditions of trade.
While doing international trade, the conflicts and misunderstanding arising from the differences in languages, customs, beliefs and religions are easy to cause the failure of business. Meanwhile, it is harder to collect information about the current market situation internationally, to know about the credit status of the potential business partner, and to get acquainted with the laws, regulations and policies governing foreign trade in other countries. Nevertheless, the adequate information in the above mentioned areas is the basic condition for doing international trade smoothly and successfully. While doing domestic trade, the trading partners face no such difficulties.

 

 

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