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HOME新書上架暢銷書架好書推介特價區會員書架精選月讀2023年度TOP分類閱讀雜誌

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品種：超過100萬種書，正品正价，放心網購，悭钱省心

送貨：速遞 / EMS，時效：出貨後2-3日

新書推薦： 《 长颈鹿与少年（全球销量超过50万册。基于真实历史事件创作） 》 售價：NT$ 260.0 《 近代早期海洋文化史 》 售價：NT$ 510.0 《 怪诞行为学2：非理性的积极力量 》 售價：NT$ 354.0 《 锦衣玉令 》 售價：NT$ 510.0 《 米沃什与布罗茨基：诗人的友谊 》 售價：NT$ 406.0 《 法国小史 》 售價：NT$ 499.0 《 五凉王国的七张面孔 》 售價：NT$ 359.0 《 掌控生活，从掌控时间开始 》 售價：NT$ 250.0

編輯推薦： An explanation of how to develop and take action on strategy, in business, politics and beyond. It dispels popular misconceptions about strategy - such as confusing it with ambitions, visions or financial goals - by showing that a good strategy focuses on the challenges a business faces, and providing an insightful approach for overcoming them. 內容簡介： This is the long-awaited magnum opus from ''strategy''s strategist''. Even though everyone is talking about it, there is no concept in business today more muddled than ''strategy''. Richard Rumelt, described by "McKinsey Quarterly" as ''a giant in the field of strategy'' and ''strategy''s strategist'', tackles this problem head-on in a jargon-free explanation of how to develop and take action on strategy, in business, politics and beyond. Rumelt dispels popular misconceptions about strategy - such as confusing it with ambitions, visions or financial goals - by very practically showing that a good strategy focuses on the challenges a business faces, and providing an insightful new approach for overcoming them. His sharp analysis and his brilliant, bold style make his book stand out from its competitors (something that Rumelt himself says is crucial). Rumelt has always challenged dominant thinking, ever since, in 1972, he was the first person to uncover a statistical link between corporate strategy and profitability - and this is his long-awaited tour de force.

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