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Nic Frances is a social entrepreneur. He once worked for charity. This is the story of how he came to understand that charity can never deliver a just and sustainable world. It is only through a value-centred market economy that we will ever see real social change.
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The winner of the 2006 Iremonger Award is a challenging, thought provoking and inspiring exploration of how we should rethink the idea of charity, arguing that to truly address the problems of poverty, inequality and environmental sustainability we need to become social entrepreneurs, establishing social businesses with real values at their centre.
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