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編輯推薦: |
Everyone wants to know the ideas that drive the world''s most successful companies. This book presents 21 candid interviews with some of the world''s top CEOs on topics of concern to today''s manager and entrepreneur - from motivating your employees to trendspotting and beating the competition.
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內容簡介: |
Everyone wants to know the ideas that drive the world''s most successful companies. This book presents 21 candid interviews with some of the world''s top CEOs on topics of concern to today''s manager and entrepreneur - from motivating your employees, managing growth, building a brand, learning from the new economy, trendspotting and beating the competition to leading a successful turnaround or transition. The book includes one-on-one interviews with Jack Welch (GE), Tom Freston (MTV), John Chambers (Cisco Systems), Juergen Schrempp (Daimler Chrysler), and Linda Wachner (Warnaco Group), who in their own words, describe what it takes to effectively lead an organization in the new economy.
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