Unit 1
Text A Management 1
Text B Managerial Skills 10
Reading Material Fayols Principles of Management 15
参考译文 管理 18
Unit 2
Text A Business Plan 21
Text B Five Ps For Strategy 28
Reading Material SWOT Analysis and Five Competitive Forces 32
参考译文 商业计划 34
Unit 3
Text A Human Resource Management 37
Text B The Nature of Motivation 45
Reading Material Who Appraises Performance? 49
参考译文 人力资源管理 51
Unit 4
Text A Marketing Management 53
目录
Contents
工商管理英语
VI
Text B Marketing Management Philosophies 60
Reading Material Target Consumers 64
参考译文 市场营销管理 66
Unit 5
Text A Operations Management 69
Text B The Ever Changing World of Operations Management 77
Reading Material Manufacturing and Services： Differences and Similarities 81
参考译文 运营管理 84
Unit 6
Text A Logistic Management 87
Text B Logistical Integration Objectives 93
Reading Material Supply Chain Management 98
参考译文 物流管理 100
Unit 7
Text A Total Quality Management 103
Text B What is Six Sigma? 109
Reading Material International Quality Standards 113
参考译文 全面质量管理 116
Unit 8
Text A Project Management 119
Text B Behavioral Aspect of Project Management 126
Reading Material Project Management Tiers 129
参考译文 项目管理 132
Unit 9
Text A Financial Management 135
Text B Financial Accounting and Managerial Accounting 140
Reading Material The Six Most Important Ideas in Finance 144
参考译文 财务管理 147
VII
Contents
Unit 10
Text A MIS 149
Text B Components of Information System 154
Reading Material Information Management and Society 158
参考译文 管理信息系统 161
附录 词汇总表 163
1
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