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| 內容簡介： |
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本书有8个单元，包括电子商务概述、网络营销、电子商务支付、电子商务物流、客户关系管理、电子商务风险管理、电子商务新趋势本书借鉴了国内外电子商务课程教材和业界最新技术和动态，结合大量的实际案例和模拟情境对话，用英语帮助电子商务等专业的学生梳理了相关课程的主要知识，突出了应用性、实践性，以通俗讲解概念、详细说明业务操作流程、技巧为主要原则，以循序渐进的方式帮助读者学习和应用电子商务英语。
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| 關於作者： |
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广州番禺职业技术学院外语外贸学院教师，主讲电商英语、商务英语等课程，教学经验丰富，发表论文数篇，参与课题数项。
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| 目錄：
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Chapter 1 Introduction to Electronic Commerce 1
Part 1 Lead-in 2
Part 2 Intensive Reading 3
Text A Chinas Other E-commerce Giant Follows Its Own Path 3
Text B Major Types of E-commerce 5
Part 3 Situational Dialogue 9
Dialogue 1 Running an Online Business 10
Dialogue 2 What Kind of E-commerce Suits Our Business 11
Part 4 Extensive Reading 13
Part 5 Self-assessment Exercises： Thinking and Practice 20
Chapter 2 E-marketing 23
Part 1 Lead-in 24
Part 2 Intensive Reading 25
Text A How to Make Your E-mail Marketing Simple, Clear and Awesome 25
Text B Whats SEO 27
Part 3 Situational Dialogue 30
Dialogue 1 Common Types of E-marketing 30
Dialogue 2 Social Media Networks in China 32
Part 4 Extensive Reading 33
Part 5 Self-assessment Exercises： Thinking and Practice 35
Chapter 3 Electronic Payment 39
Part 1 Lead-in 40
Part 2 Intensive Reading 41
Text A How to Use PayPal on the Google Play Store 41
Text B How to Use Apple Pay 43
Part 3 Situational Dialogue 45
Dialogue 1 Different Types of E-payment 45
Dialogue 2 How Electronic Payment Works 46
Part 4 Extensive Reading 47
Part 5 Self-assessment Exercises： Thinking and Practice 48
Chapter 4 Logistics Management 51
Part 1 Lead-in 52
Part 2 Intensive Reading 53
Text A Amazon and Its Own Delivery 53
Text B Using Logistics Technology to Start a Business 55
Part 3 Situational Dialogue 57
Dialogue 1 Send a Figure Through Express Mail 57
Dialogue 2 Tracking the Mail 59
Part 4 Extensive Reading 61
Part 5 Self-assessment Exercises：Thinking and Practice 63
Chapter 5 Customer Relationship Management 65
Part 1 Lead-in 66
Part 2 Intensive Reading 67
Text A What is Social CRM 67
Text B How to Serve Your Social CRM in a Better Way 68
Part 3 Situational Dialogue 71
Dialogue 1 Introduce the CRM into the Companys Management System 71
Dialogue 2 How Could I Improve the Application of CRM in Sales 72
Part 4 Extensive Reading 73
Part 5 Self-assessment Exercises：Thinking and Practice 75
Chapter 6 Cyber-attack and Internet Fraud 79
Part 1 Lead-in 80
Part 2 Intensive Reading 81
Text A How to Prevent Cyber-attack 81
Text B Be Cautious When Shopping Online 83
Part 3 Situational Dialogue 86
Dialogue 1 Internet Fraud 86
Dialogue 2 Hacked E-mail Account 87
Part 4 Extensive Reading 89
Part 5 Self-assessment Exercises： Thinking and Practice 92
Chapter 7 Cross-border E-commerce 95
Part 1 Lead-in 96
Part 2 Intensive Reading 97
Text A How to Develop Overseas Customers Online 97
Text B How Not to Be a Spammer 99
Part 3 Situational Dialogue 102
Dialogue 1 Develop Foreign Customer by Face Book 103
Dialogue 2 E-mail Direct Marketing in Foreign Trade 105
Part 4 Extensive Reading 107
Part 5 Self-assessment Exercises： Thinking and Practice 110
Chapter 8 New Trends in E-commerce 113
Part 1 Lead-in 114
Part 2 Intensive Reading 115
Text A The Era of Internet in China 115
Text B The Era of WeChat Business 118
Part 3 Situational Dialogue 121
Dialogue 1 Shopping with Smart Phone 122
Dialogue 2 Cash Burning on E-commerce 124
Part 4 Extensive Reading 126
Part 5 Self-assessment Exercises： Thinking and Practice 131
附录1 阅读篇章译文 135
附录2 课后练习参考答案 151
附录3 20102014年全国自考《电子商务英语》试卷及答案 161
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