Unit 1
Text A How the Credit Card Captured America
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Text B Lloyd''s of London
Unit 2
Text A Magazines
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Text B How Can You Survive Parties?
Unit 3
Text A Business Travelers
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Text B Do You Know Where Your Brand Is?
Unit 4
Text A Influencing Bosses and Making Friends
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Text B Boeing vs Airbus: This Time It''s War
Unit 5
Text A Hands-on Help
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Text B The Securities Exchange
Unit 6
Text A Virtual-Relationship Oddities
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Text B How to Raise Business Finance
Unit 7
Text A Action Will Be Taken
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Text B A Tangle of Tapes
Unit 8
Text A What Are Organisational Myths?
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Text B Foreign Exchange Trading
Unit 9
Text A How Markets Move Space
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Text B International Taxation
Unit 10
Text A Against the Odds
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Text B Young Dreams
Unit 11
Text A McDonald''s 247
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Text B Sales Management
Unit 12
Text A Choose Optimism
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Text B Understanding Hostile Customers
Unit 13
Text A Reading to Make Us Glad
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Text B Sharing Losses through Insurance
Unit 14
Text A Waking Up
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Text B Exporting and Importing of Natural Resources
Appendix Selected Readings
Glossary