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| 內容簡介： |
孙琼编*的《酒店商务英语全国旅游类专业创新应用型人才培养规划教材》是一本针对高校酒店管理专业学生及相应水平的商务工作者与英语爱好者而编写的基础课系列教材之一。本教材突破了传统的教材模式，综合考虑了高校酒店管理专业学生的特点，以现代商务英语教育对酒店管理实践的意义和功能为依托，力求以人为本，以任务为路径，以交际为目的，把酒店商务知识的传授和英语技能的培养有机地结合起来。本教材以循序渐进的方式，通过内容丰富、专业面广、难度适宜、饶有趣味的酒店商务材料，帮助学生了解酒店商务英语独特的语言现象和文体风格，促使学生积*参与商务应用文阅读、商务英语写作等实践活动，切实掌握英语语言的基本技能，旨在帮助学生掌握专业基础知识，培养新的思维方式，拓宽视野，了解酒店商务新动向，获取新认识。
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| 目錄：
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Unit 1 International Hotel Business
TEXT A World Travel & Tourism Council
TEXT B The American Hotel & Lodging Association
Unit 2 Multinational Hotel Corporation
TEXT A Cultural Differences In International Hotel Development
TEXT B Marriott Create the World'' s Largest Hotel Company
Unit 3 Ethics and Corporate Social Responsibility
TEXT A Does Corporate Social Responsibility Increase Profits?
TEXT B Greening Up the Hotel Industry
Unit4 Brand Management
TEXT A How Technology is Impacting Hotel Brand Management?
TEXT B Business Impact of Social Media
Unit 5 Hotel.Finance
TEXT A Application of Management Accounting In the Hotel Industry
TEXT B Change Revenue Recognition for Certain Franchise Fees
Unit 6 Hotel Leadership
TEXT A Women Gaining Leadership Roles
TEXT B The effect of spiritual leadership
Unit 7 Hospitality Real Estate
TEXT A Value Place inks deal to develop 25 hotels in Washington
TEXT B Ashford hospitality trust & prime Inc
Unit 8 Hotel Human Resource Management
TEXT A The Employee Free Choice Act
TEXT B Human resource management in the hotel industry
Unit 9 Hotel Sale & Marketing
TEXT A How Hospitality Brands Can Stay Competitive ?
TEXT B Why targeted marketing is critical for hospitality
Unit 10 Hotel Logistics
TEXT A What is Hotel Logistics?
TEXT B Hospitality Logistics： Benefits to Streamline Renovations
Unit 11 Hotel E-commerce
TEXT A E-commerce： a Kind of New Commercial Tool
TEXT B How has technology grown in the hospitality market?
Unit 12 Hotel Outsourcing & Procurements
TEXT A Outsourcing services in hotel industry
TEXT B Choice Hotels leverages in-house e-procurement tool
Unit 13 Hotel Marketing Research
TEXT A Information retrieval and research methods
TEXT B You Get What You Create - Accountability
Unit 14 Hotel Business Communication
TEXT A The skills of business communication
TEXT B Global Conversations with Enterpreneurs
Unit 15 Hotel Distribution
TEXT A Cost of distribution out of control or a real expense
TEXT B The Usage of E-distribution in the Hospitality Industry
Unit 16 How to Make the Service Well
TEXT A Take the Service Elevator to The Top Floor
TEXT B How to make the hotel service well
课后习题答案
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