Lead-in............................................................................................................2
Reading: Head-to-head in the
Clouds........................................3
Business Practice...................................................................................14
Relevant
Extension..............................................................................21
Unit 1 Competition ...............................1
Lead-in.........................................................................................................28
Reading: Retails Little Guys Come
Back................................29
Business Practice...................................................................................40
Relevant
Extension..............................................................................46
Unit 2 Retailing ..................................27
Lead-in.........................................................................................................54
Reading: Taking E-Commerce to the Next Level...............55
Business
Practice...................................................................................65
Relevant
Extension..............................................................................69
Unit 3 E-Commerce .............................53
Lead-in.........................................................................................................76
Reading: Employees Want to Hear It Straight from
the Bosss
Mouth...................................................................................77
Business Practice...................................................................................88
Relevant
Extension..............................................................................95
Unit 4 Communication .......................75
大学商务英语综合教程（第二版）
学生用书 2
VI
Lead-in......................................................................................................132
Reading: The Search for
Talent.................................................133
Business Practice................................................................................145
Relevant
Extension...........................................................................156
Unit 6 Human Resources ..................131
Lead-in......................................................................................................164
Reading: Why Good Times Are the Most Dangerous..165
Business
Practice................................................................................176
Relevant
Extension...........................................................................181
Unit 7 Business Crisis .......................163
Lead-in......................................................................................................190
Reading: Integrating Ethics at the
Core..............................191
Business
Practice................................................................................202
Relevant Extension...........................................................................208
Unit 8 Business Ethics ......................189
Lead-in......................................................................................................104
Reading: Customer Service
Champs......................................105
Business
Practice................................................................................116
Relevant Extension...........................................................................125
Unit 5 Customer Service ...................103
UNIT ????
VII
Lead-in......................................................................................................216
Reading: Exports Are Giving the Economy a Surprise
Lift..........................................................................................216
Business
Practice................................................................................228
Relevant
Extension...........................................................................233
Unit 9 International Trade ...............215
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