|
| 內容簡介： |
《实用职场英语》系列教材切实贯彻“以服务为 宗旨，以市场为导向”的高职高专人才培养的总体方 向，传承与创新了社会广泛认可的“实用英语”这一 高职高专英语教学改革成果的品牌，在对于当前职业 教育教学改革和发展趋势整体而科学把握的基础上， 进一步体现了“加强听说，加强表达，加强实用”的 原则，特别加强了听说部分的训练，*加注重实用交 际能力的培养。
这本实用职场英语编写组编写的《实用职场英语 读写教程3河南省十二五普通高等教育规划教材》 为该系列第3册。
|
| 目錄：
|
UNIT 1 Promoting Activities
Section 1 Trying Your Hand
Section 2 Maintaining a Sharp Eye
Passage I Creative Strategies: Prompt Consumers to Buy, Buy, Buy
Passage II Promotion Methods
Section 3 Appreciating Culture Tips
UNIT 2 Company Profiles
Section 1 Trying Your Hand
Section 2 Maintaining a Sharp Eye
Passage I Developing Your Company Image
Passage II Everyone Has a Chance to Win
Section 3 Appreciating Culture Tips
UNIT 3 Purchase and Payment
Section 1 Trying Your Hand
Section 2 Maintaining a Sharp Eye
Passage I How Safe Is Your Mobile Wallet?
Passage II E-business Means Opportunities
Section 3 Appreciating Culture Tips
UNIT 4 Training Across Cultures
Section 1 Trying Your Hand
Section 2 Maintaining a Sharp Eye
Passage I Cultural Diversity in the Workplace
Passage II Change, or Get Left Behind
Section 3 Appreciating Culture Tips
UNIT 5 Brands and Advertisements
Section 1 Trying Your Hand
Section 2 Maintaining a Sharp Eye
Passage I Elsie the Cow
Passage II Experiential Branding
Section 3 Appreciating Culture Tips
UNIT 6 Sharingthe Loss
Section I Trying Your Hand
Section 2 Maintaining a Sharp Eye
Passage I Sharing Economic Losses Through Insurance
Passage II Be Careful with Your Policy
Section 3 Appreciating Culture Tips
UNIT 7 BusyAgenda and Schedule
Section 1 Trying Your Hand
Section 2 Maintaining a Sharp Eye
Passage I A Survey Report on Owner-managers in the UK
Passage II Tales from the American Taipan
Section 3 Appreciating Culture Tips
UNIT 8 Thinking Global, Acting Local
Section 1 Trying Your Hand
Section 2 Maintaining a Sharp Eye
Passage I Real WTO Challenges for China
Passage II A New Energy Age -- Fueling the Future
Section 3 Appreciating Culture Tips
Vocabulary
Phrases and Expressions
|
|
購物車/收銀台(0) | 在線留言板
| 付款方式
| 聯絡我們
| 運費計算
| 幫助中心 |
加入書簽
HOME
新書上架
