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內容簡介: |
虞苏美等编*的《新编商务英语第2版阅读教程》是商务英语系列教材之一,教材中的语言材料均选自当代英美报纸杂志以及某些商务专*,其内容新颖、涉及面广。本教材旨在通过较大量的阅读,使学生巩固已学的基本词汇和语法知识,扩大词汇量,加强语感,提高英语阅读能力。若配合本系列教材的其他分册使用,则*能系统地掌握商务英语的基本词汇及其表达方式,全面地获得有关商务的基本知识。
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目錄:
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Unit 1
Part A Text
Text A Advertising
Text B A Surge in Online Ads
Part B Fast Reading
Unit 2
Part A Text
Text A Money and Its Functions
Text B Are We Headed for the Cashless Society?
Part B Fast Reading
Unit 3
Part A Text
Text A Steps in Entering Business in China
Text B KFC China''s Recipe for Success
Part B Fast Reading
Unit 4
Part A Text
Text A Marketing and Selling to Chinese Businesses Ⅰ
Text B Marketing and Selling to Chinese Businesses Ⅱ
Part B Fast Reading
Unit 5
Part A Text
Text A The Job Search
Text B Women Need Not Apply
Part B Fast Reading
Unit 6
Part A Text
Text A Protecting Against Economic Loss Ⅰ
Text B Protecting Against Economic Loss Ⅱ
Part B Fast Reading
Unit 7
Part A Text
Text A Management: Its Meaning and Purpose
Text B Wal-Mart''s Magic Moment
Part B Fast Reading
Unit 8
Part A Text
Text A Accounting
Text B Finance: Basic Concepts
Part B Fast Reading
Unit 9
Part A Text
Text A Stocks and Bonds Ⅰ
Text B Stocks and Bonds Ⅱ
Part B Fast Reading
Unit 10
Part A Text
Text A Types of Products
Text B Packaging
Part B Fast Reading
Test 2
Some Important Reading Strategies and Skills
Vocabulary
Key
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