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『簡體書』跨文化交际英语

書城自編碼: 2604845
分類: 簡體書→大陸圖書→外語口語/生活英語
作者: 金真,张艳春 主编
國際書號(ISBN): 9787313127389
出版社: 上海交通大学出版社
出版日期: 2015-06-01
版次: 1 印次: 1
頁數/字數: 171/215000
書度/開本: 16开 釘裝: 平装

售價:NT$ 282

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內容簡介:
由金真、张艳春著的《跨文化交际英语》是“高 等院校涉外专业双语精品选修课系列”教材之一,针 对高校英语选修课跨文化交际课程编写。本书旨在以 跨文化交际能力培养为载体,融入听、说、读、写、 译五大预言技能的训练,通过案例分析、目的性问题 设置、角色扮演等途径,帮助非英语专业本科学生及 其他英语爱好者提高跨文化意识、夯实文化基础、发 展文化调适能力。
目錄
Unit 1
 A Blossoming Discipline: Intercultural Communication
 Objectives
Knowing the importance and development of intercultural communication
Being aware of the miscommunication when contacting people from
different cultures
Getting familiar with some basic concepts in intercultural communication
Unit 2
 The Core of Intercultural Communication: Different Values
 Objectives
Knowing that the people''s behaviors and assumptions are attributable to
their own cultures
Being aware of the fundamental values of the Chinese
Getting familiar with some basic concepts of Hofstede''s value dimensions
Being able to explain the cultural phenomena in terms of their own values
Unit 3
 The Twins: Language and Culture
 Objectives
Having a better understanding of the relationship between language
and culture
Being aware of the distinctive cultural meanings of different languages
Knowing how to avoid or lessen misunderstanding caused by cultural
differences in intercultural communication
Unit 4
 The Silent Language: Nonverbal Communication
 Objectives
Understanding what nonverbal communication is
Understanding why nonverbal communication is so important in our life
Being able to explain the cultural phenomena in terms of the
nonverbal signs
Knowing how to communicate nonverbally in a positive way
Unit 5
 Social Interactions
 Objectives
Understanding what social interactions are
Understanding cultural differences in social interactions
Being able to explain the cultural phenomena in terms of the
social interactions
Knowing how to behave appropriately in certain social occasions
Unit 6
 Different Expectations. Roles and Relations
 Objectives
Being aware of the different expectations of social roles and interpersonal
relations in different cultures
Recognizing some possible differences in the expression of friendship in
different cultures
Knowing how to develop good interpersonal relationship with people from
other cultures
Unit 7
 Intercultural Communication in Business
 Objectives
Realizing the importance of intercultural communication in business
Being aware of the miscommunication when doing business with people
from different cultures
Getting familiar with some basic business etiquette in intercultural
communication
Unit 8
 Intercultural Communication in Overseas Study
 Objectives
Realizing the importance of intercultural communication in educational
environment
Being aware of the miscommunication when confronted with people from
different cultures in study
Understanding the basics in intercultural communication in the
educational settings
Unit 9
 Potential Problems in Intercultural Communication
 Objectives
Knowing what we will encounter while living or travelling abroad
Figuring out the cultural barriers that hinder people from effective
intercultural communication
Getting familiar with some basic concepts of cultural barriers
Unit 10
 Knowledge into Action: Improving Intercultural
 Communication
 Objectives
Being familiar with the ways of experiencing a foreign culture authentically
Knowing how to improve the communication skills across cultures
Getting familiar with some basic concepts in cross-cultural communication
References 

 

 

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