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| 內容簡介： |
本教程旨在帮助学生了解未来求职过程中和日后的日常工作、学习中所涉及的应用文体的写作知识、掌握其写作技巧，从而提高商务英语应用文的写作能力。全书共15章，主题分为“商务写作与沟通”“商务写作文体”“语言与写作技能”“论文摘要写作”“商务信函写作”“工作相关写作”“社交写作”“日常办公写作”“企业报告写作”“商务合同写作”“企业简介”“企业广告”“企业治理”“商务建议”和“企业章程”。每章中对每种应用文体结构和写作技巧进行了介绍和讲解，并列举了丰富的实用表达、实例和词汇与术语。每章的结尾还配有情景写作任务，帮助学生通过实践写作，掌握该应用文的写作方法。
本书供商务英语专业教学使用，也可供外企或合资企业工作人员和需要撰写英语应用文者使用，具有较高的实用价值和参考意义。
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| 目錄：
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Chapter 1Business Writing and
Communication
1Introduction to Business Writing and Communication
2The
Power of Communication
3Conceptual Model
Exercises
Chapter 2Business Writing Styles
1Types of
Business Writing
2Principles of Business Writing
3Formal and Informal
Styles
Exercises
Chapter 3Language Skills and Writing
Techniques
1Writing Techniques
2Language Skills
3Tips for Business
Writing
Exercises
Chapter 4Abstract Writing
1Definition and
Length of Abstract
2Types of Abstracts
3Functions of
Abstracts
4Procedures and Rules for Writing Abstracts
5Some Suggestions
for Preparing an Abstract
6Examples of Abstract
Exercises
Chapter 5Business Letter Writing
1The
Introduction of Business Letters
2Writing Principles of Effective Business
Letters
3The Structure of Business Letters
4The Layout of Business
Letters
5Typical Examples of Business Letters
Exercises
Chapter 6JobRelated Writings
1Rsum or
Curriculum Vitae Writing
2Application Letter Writing
3Memo and Email
Writing
Exercises
Chapter 7Social Letter Writings
1Letters of
Congratulation
2Thank You Letters
3Apology Letters
4Holiday
Letters
5Complaint Letters
Exercises
Chapter 8Office Routine Letters
1Invitation
Letters
2Introduction Letters
3A Business Itinerary
4Notification
Letter
Exercises
Chapter 9Business Report
Writing
1Classification of Business Report
2Instructions for Writing
Business Report
Exercises
Chapter 10Contract Writing
1The Introduction
of Business Contracts
2The Establishment of Business Contracts
3The
Structure of Business Contracts
4The Features of Business
Contracts
5Typical Samples of Business Contracts
Exercises
Chapter 11Company Profiles
1Definition and
Criteria of a Company Profile
2The Writing of a Company
Profile
3Description of a Company Organization
4Features of English
Corporate Profiles
5Samples of Corporate Profiles
Exercises
Chapter 12Business
Advertisements
1Advantages and Disadvantages of Advertisements
2Six Laws
of Small Business Advertising Success
3Choosing Right Advertisement for
Business
4Choosing Right Media of Advertisements
5How to Design an
Advertisement
6Language Features of Advertisement
Exercises
Chapter 13Business Proposal
1Types of
Proposal
2Managing Business Proposal
3Writing a Business
Proposal
4Example of a Request for Proposal
Exercises
Chapter 14Corporate Governance
1Rights and
Equitable Treatment of Shareholders
2Codes and Guidelines
3Mechanisms and
Controls
4Principles of Good Corporate Governance
5Examples of Corporate
Governance
Exercises
Chapter 15Business Charter
1Definition of
Business Charter
2Corporate Charter Number
3Standard Business Charter
Template
4Example of Corporate Charter
Exercises
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