《国家“十二五”职业规划教材·新商务英语教程:新商务英语听说教程2》分为8个单元，每单元由Learning Objectives，Lead—in，Listening Focus，Work Step by Step和Afier—class Activities 5个模块构成，组织和安排不同层次和多种形式的听、说活动，对英语的听和说的基本技能进行训练。《国家“十二五”职业规划教材·新商务英语教程:新商务英语听说教程2》可供高职高专院校商务英语专业和应用英语专业的外贸和涉外文秘方向一年级学生使用。
目錄：
Unit1 Human Resources
Learning Objectives
Sectiion A Lead—in
Icebreaker
Reading Aloud
Section B Listening Focus：Identifying Prices （辨认价格）
Section C Work Step by Step
Task 1 Getting Started—Key Functions of HRM
Task2 Going Further—HRMPractice
Task3 Playing Your Role—Labor Policy
Section D After—class Activities
Be an Active Listener
Presentation
Enjoy Your English Sing a Song： Sunshine on My Shoulders
Unit2 Public Relations
Learning Objectives
SectionA Lead—in
Icebreaker
Reading Aloud
Section B Listening Focus：
Identifying Measurements （辨认度量衡单位）
Section C Work Step by Step
Task 1 Getting Started—Corporate Activities
Task 2 Going Further—Corporate Gifts
Task 3Playing Your Role—Dress Code
Section D After—class Activities
Be an Active Listener
Presentation
Enjoy Your EnglishSing a Song： Red River Valley
Unit3 Finance
Learning Objectives
Section A Lead—in
Icebreaker
Reading Aloud
Section B Listening Focus：
Currencies and Exchange Rates（辨认货币与兑换率）
Section C Work Step by Step
Task 1 Getting Started—Bank Service
Task 2 Going Further—Cash Flow
Task 3 Playing Your Role—Chasing Payment
Section D After—class Activities
Be an Active Listener
Presentation
Enjoy Your English Humor （Ⅰ）
Unit4 Marketing
Learning Objectives
Section A Lead—in
Icebreaker
Reading Aloud
Section B Listening Focus：
Identifying Fraction and Percentage（辨认分数和百分数）
Section C Work Step by Step
Taskl Getting Started—Marketing Plan
Task 2 Going Further—Marketing Research
Task 3 Playing Your Role—Brand Strategy
Section D After—class Activities
Be an Active Listener
Presentation
Enjoy Your English Humor （Ⅱ）
Unit 5 Research and Development
Learning Objectives
Section A Lead—in
Icebreaker
Reading Aloud
Section B Listening Focus： Weak Forms（弱读）
Section C Work Step by Step
Task 1 Getting Started—Thelmportance of RD for a Company
Task 2 Going Further—The Process of Product Research and Development
Task 3 Playing Your Role—Spending on RD Worldwide
Section D After—class Activities
Be an Active Listener
Presentation
Enjoy Your English Sing a Song： Rhythm of the Rain
Unit6 Production
Learning Objectives
Section A Lead—in
Icebreaker
Reading Aloud
Section B Listening Focus： Stress （重读）
Section C Work Step—by Step
Task 1 Getting Started—Product Introduction
Task 2 Going Further—Production Line
Task3 Playing Your Role—Production Process
Section D Aftet—class Activities
Be an Active Listener
Presentation
Enjoy Your English Sing a Song： You Raise Me Up
Unit7 Advertisement
Learning Objectives
SectionA Lead—in
Icebreaker
Reading Aloud
Section B Listening Focus：
Understanding Intonation Meaning （语调意义）
Section C Work Step by Step
Task 1 Getting Started—Planning an Advertisement
Task 2 Going Further—Different Types of Advertisements
Task3 Playing Your Role—Advertising Techniques
Section D After—class Activities
Be an Active Listener
Presentation
Enjoy Your English Tongue Twister （Ⅰ）
Unit8 Sales After—sale Service
Learning Objectives
Section A Lead—in
Icebreaker
Reading Aloud
Section B Listening Focus：Informal Contractions （非正式略读）
Section C Work Step by Step
Task 1 Getting Started—Developing Customers
Task 2 Going Further—Getting an Order
Task3 Playing Your Role—After—sale Service
Section D After—class Activities
Be an Active Listener
Presentation
Enjoy Your English Tongue Twister （Ⅱ）
Glossary
購物車/收銀台(
0
) | 在線留言板
| 付款方式
| 聯絡我們
| 運費計算
| 幫助中心 |
加入書簽
HOME
新書上架
