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Life gets more complicated every day. Whether you''re struggling with information overload, attempting to act effectively with limited resources or trying to change bad habits - all you need is Simple Rules. Donald Sull and Kathleen Eisenhardt have spent the last decade working with businesses around the world, and have developed a set of highly effective, tried-and-tested rules to help tackle complex problems, whatever they are. In Simple Rules they share them with you. So, how do we make the be
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| 關於作者： |
Donald Sull is a global expert on strategy and execution in turbulent markets. He is a SeniorLecturer at MIT and w as formerly Professor of Strategy and Entrepreneurship at theLondon Business School. He has published three aw ard-w inning books and ten best-sellingHarvard Business Review articles. The Economist identified his theory of active inertia as anidea that shaped business management over the past century and Fortune listed himamong the ten new management gurus.
Kathleen M. Eisenhardt is Professor of Strategy and Organization at Stanford University.She is the co-author w ith Shona L. Brow n of Competing on the Edge: Strategy as StructuredChaos.
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| 目錄：
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Introduction
1. Why Simple Rules Work
2. Making Better Decisions
3. Doing Things Better
4. Where Simple Rules Come From
5. Strategy as Simple Rules
6. Getting Personal
7. Rules for Improvement
8. Breaking the Rules
Conclusion
Acknowledgments
Endnotes
Index
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