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| 內容簡介： |
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商务英语是国际商务环境中应用的英语”《新视野商务英语综合教程》秉承这一原则和编写理念，采用“主题情节贯通，任务活动驱动”的新思路，通过构建真实的职场商务语境，以任务和活动的完成过程激发学习动力，实现教与学的互动。本教材分为四册，每册九个单元。各册教材采用了“三三制”的组织结构，即每册分三个主题板块，每个主题板块由三个单元板块构成，每个单元板块含有交际技巧、语言知识、和商务实践三大功能模块。本书注重教学设计，为教师教学提供可操作性的教学思路和活动方案，在一定程度上减轻教师的备课难度，为教师提供了多种参考。
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| 關於作者： |
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马龙海，教授长期从事商务英语教学和研究，曾先后担任广东省高校教师高级专业技术资格评审委员会外语学科组成员，高职高专专业技术职称高评委委员，广东省教育科学规划评审专家库成员。具有较丰富的教材编写经验，先后主编多册商务英语方向重点教材，发表英语语言研究及教育研究论文20余篇，主持省部科研课题十余项。李毅为广东金融学院商务英语学科带头人，有多部商务英语专业著作。
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| 目錄：
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Module 1 Business Environment
Unit 1 Fair Trade
Unit 2 Competition
Unit 3 Globalization
Module 2 Business Development
Unit 4 Innovation
Unit 5 Mergers and Acquisitions
Unit 6 Risk Management
Module 3 Business Culture
Unit 7 Entrepreneurship
Unit 8 Workplace Diversity
Unit 9 Corporate Responsibility
Glossary
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| 內容試閱：
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Only the best quality cott~e goes to Cecocafen. The emphasis on quality starts atthe point of selection of the seeds. Coffee from Cecocafen goes into cooperative coffeebrands. The Cecocafen cooperative distributes and markets coffee for its 1,200 members,who decide at general assembly meetings how to use the fair trade premium theyreceive. Of the money that growers receive for their coffee in the fair trade certificationsystem, a fraction is the amount of the premium that is used for business or communitydevelopment programs. The fair trade premium has also been invested in processingfacilities and a quality control laboratory. This has helped Cecocafen to develop andmarket its own roast and ground and organic coffee brands, adding value to the coffee inits country of origin.
Blanca would like to sell more of her coffee through the fair trade system. Shebelieves that fair trade isn''t only about buying and sellin~it also benefits the communityas a whole. Asked what her message is to people who buy coffee, Blanca says, “Buy ourcoffee because it is the best quality, not because we are poor farmers.”
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